FASHION RETAIL NEWS UK
M&S is making its fashion ranges available to buy in-store in the US for the first time through a new partnership with Nordstrom.
Shoppers in the country will be able to access over 60 pieces from the retailer’s bestselling womenswear ranges, including Per Una and M&S Collection, in 30 Nordstrom stores.
The move follows the successful launch of M&S food in Target stores in 2022. M&S said one in ten customers in the US now recognise M&S as a fashion brand, with awareness highest among women aged 25 to 34. Furthermore, over 51,000 customers shop on its US website every year.
Mark Lemming, managing director of international at M&S, said: “Our purpose is to bring the best of M&S to customers around the world.
“With strong brand momentum as the UK’s most trusted retailer and now leading in style, quality and value perceptions in our womenswear range, now is the time to build our brand awareness in the US fashion market and establish ourselves as a globally trusted brand.
“We’re delighted to partner with Nordstrom, a partner who shares our values and will support us as we accelerate our growth.”
Emily Crandall, EVP and general merchandise manager of women’s and men’s apparel at Nordstrom, said: “Marks & Spencer is known globally for delivering quality and style at a value, and we’re excited to help introduce their bestselling items to US customers.”
Last summer, M&S launched it’s first global fashion wholesale partnership with David Jones in Australia, debuting with a lingerie collection. Those month, the range will be expanding to include womenswear and menswear.