Mark Gong approached his Fall/Winter 2026 collections with a few questions: “Can a woman be sweet, sexy, and soft… and still be the one in control? Can she fall for the wrong person on purpose, just to see how it feels? Can she play into fantasy, enjoy it even, and still keep a hand on the script?”
His answers? Well they arrive in a showcase full of firsts. “It’s the first time that we’re trying something so sweet and so colorful,” he tells Hypebae backstage. “It’s the first time we’re doing massive embroideries. There’s big voluminous gowns. Everything has been so fun and fresh for me.
Set against a maze of purple velvet, the Shnaghai Fashion Week presentation, attended by Simon Porte Jacquemus, favored a sensory, internal atmosphere over a traditional grand reveal. The clothing itself reflects this move toward the instinctive, offering a space where femininity isn’t a role to be played perfectly, but a game to be directed. By focusing on the “sweet, sexy and soft” paradox, Gong proves that a woman can be the author of the script even when she is the one center stage.
This season, Mark Gong moved the silhouette closer to the frame, prioritizing a fitted, tactile experience over the utility-driven cargo elements seen in the past. Floral beading and lush embellishments add a layer of indulgence to the garments, suggesting that decoration is its own form of power. Speaking of indulgence, Gong also had fun with slogans. “God forbid a girl has hobbies” and “Situationship Final Boss” graced baby tees, caps and underwear, not to mention the pink furry cuffs on the seats for show guests.
Plus, the color story is equally unapologetic, marking the brand’s most saturated palette to date. Deep velvet purple, floral pink and olive green dominate the pieces, creating a wardrobe that mirrors the suggestive, sharp-edged pop lyricism of a Sabrina Carpenter track.
For more on SHFW FW26, read our full recap.