Marks &
Spencer, the British retailing institution best known for its premium food items and accessible British clothing, is crossing the pond, introducing its first-ever stateside fashion offering at
Nordstrom.
Marks & Spencer, already a popular choice for food at Target, says that one in 10 shoppers in the U.S. is also aware of Marks & Spencer as an apparel brand, with the highest
awareness in women 25-34.
The 60-piece capsule collection includes some of M&S’s best-sellers, including Per Una, its popular relaxed-chic casual wear line, available online and in 30
Nordstrom locations.
While it’s a first for the U.S., it marks the company’s stepped-up efforts to build its global business. M&S first debuted its food collection at Target in 2022, where
it claims to now sell 30,000 bags of Percy Pigs, a gummy candy, every week. And last year, it introduced its first fashion wholesale partnership with David Jones in Australia — a template for
how M&S enters new markets through wholesale partners rather than standalone stores. That effort kicked off with a curated collection of lingerie and is now expanding further into women’s and
men’s wear.
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Priced from $60 to $170, the U.S. collection might not seem to square with Nordstrom’s luxury reputation, with many customers routinely spending well into four figures on apparel
and accessories. But it does line up with the Seattle-based retailer’s commitment to make sure there are always plenty of well-priced options available, too.
“We’re always looking for
new ways to inspire our customers, and that starts with bringing them exceptional brands from around the world,” said Emily Crandall, Nordstrom’s executive vice president and general merchandise
manager, in the announcement. “Marks & Spencer is known globally for delivering quality and style at a value, and we’re excited to help introduce their bestselling items to U.S. customers. This
partnership creates a meaningful opportunity for our customers to discover the brand when they shop at Nordstrom.”