Greece is an attractive market, growing around 15% year-on-year, with a €1.2 billion annual gross win, which is forecast to reach €1.5 billion in the next couple of years.
Super Technologies’ has launched its Superbet brand in Greece, including both its sportsbook and iGaming offering, which will be operated by a locally focused team.
The company announced its entry on Monday, signalling Greece as a strategic market for expansion in Central and Southern Europe.
The move aligns with Superbet’s broader international growth strategy and follows recent expansion activities including its acquisition of MaxBet, which strengthened its footprint across Romania, Serbia and Malta.
Greece’s blooming market
According to H2 Gambling Capital’s Ed Birkin, Greece is an attractive market, growing around 15% year-on-year. It represents a €1.2 billion market in terms of gross win, and is forecast to reach €1.5 billion in the next couple of years.
“With less than 60% of the licensed betting and gaming market currently online, there’s further potential for a shift from land to online,” Birkin recently told iGB.
The market has around 20 brands operating currently. OPAP’s Stoiximan remains the market leader, with around 50% of the licensed online sports betting market.
The market has developed a growing operational footprint, particularly in Athens, where operators and suppliers have established technology and trading hubs. This clustering effect has helped position Greece as an emerging centre for iGaming infrastructure in Southern Europe.
Despite consistent double-digit expansion in online gambling revenues, digital penetration lags slightly behind more mature European jurisdictions. This leaves room for further upside as consumer behaviour continues to shift online.
‘Mature and thriving market’
Superbet recruited a local team that is based in Athens and will prioritise Greek sports competitions and community involvement.
Adam Lamentowicz, Super’s chief commercial officer for Central and Eastern Europe, characterised Greece as a “mature and thriving market”.
“This goes beyond a typical market entry,” Lamentowicz said of the launch. “It is a long‑term commitment to build the country’s most engaging entertainment ecosystem and bring people closer through excitement and a shared passion for sporting competitions.”
John Kalamvokis, general manager of Superbet Greece, highlighted “a strong group of professionals” the company has hired to operate in the market. He cited the introduction of a new social product called Supersocial as an innovation aimed at enhancing user engagement. “We are just writing the first chapter of a future success story that will unfold with impactful partnerships and community projects.”
Propositions and product focus
Superbet’s Greek product will focus on an extensive sportsbook covering football, basketball and tennis. It will offer both pre‑match and live betting markets with competitive odds. The operator emphasised regulatory compliance and localised product delivery, featuring native desktop and mobile user experiences.