Malibu launched a new beverage-inspired fashion collaboration with British designer Anya Hindmarch, the ‘Off Duty’ limited-edition accessories collection, inspired by summer travel and beach culture. The capsule includes a range of raffia-based accessories: a tote bag, a wallet and a mini bottle charm.
Combining Malibu’s signature “carefree invitation to clock off” with Hindmarch’s design elements, the collection blends nostalgic travel aesthetics with practical features like adjustable straps and storage compartments. The release is available at Hindmarch’s Village Off Duty concept store in London and online globally until May 24.
As beverage brands continue to expand beyond their core products, Malibu’s ‘Off Duty’ capsule signals how lifestyle partnerships with fashion designers can extend a brand’s identity into new customer categories.
Image Credit: Malibu x Anya Hindmarch