The BPI has announced the latest instalment of its series of Insight Sessions.
Christened ‘Meaningful Connections: Making Music Relevant For Generation Alpha’, the session will take place on April 15, 2026 at 3pm in the newly opened UMusic Shop, Camden, and will feature special guest speaker, Sarah Boorman, GM for Youth Strategy, Universal Music Group UK.
For this Insight Session – presented in association with Bowers & Wilkins – the BPI says it will be “exploring how music plays out with Generation Alpha in new research powered by Indeemo.”
The event will also launch the publication of new BPI research, share some of the key headline findings and will feature a keynote and discussion from leading Gen A experts including speakers from Beano Brain, SuperAwesome, Yoto, Young Voices, and Universal Music Group UK.
To connect artists with the next generation of global audiences, we need to engage in ways that are relevant, accessible and age-appropriate
Sarah Boorman, Universal Music Group UK
The BPI has confirmed that some of the topics covered will include: why significant portions of catalogue remain under-utilised for younger audiences; how metadata, AI and classification models could improve discovery without flattening cultural meaning; the growing role of dedicated kids’ devices, games and virtual worlds in music consumption; and what rights holders need in order to support compliant, commercially viable child-focused products and opportunities to engage Gen A children with music from an early age.
Speaking about the session, Sarah Boorman, general manager Youth Strategy, Universal Music Group UK, said: “As the music industry continues to evolve, understanding youth audiences is essential. Young people are not just future fans, they’re shaping music culture in real time, and there is so much more we can do to better serve them. To connect artists with the next generation of global audiences, we need to engage in ways that are relevant, accessible and age-appropriate. I’m excited to be part of this conversation with partners who are ready to move this forward.”
Leon Neville, BPI director of insight & innovation, added: “The BPI launched its Insight Sessions well over a decade ago, just as streaming was taking off. In that time, we have hosted dozens of editions in the series that have sought to explore the key trends and dynamics that shape our industry, from the advent of AI to the influence of superfans on music consumption. This latest session on Gen A will spotlight arguably the most important thing in our industry right now – our future customer base!”
You can see the event timings below:
15:00 Doors open
15:30 Event Starts
17:00 Networking
18:30 Event Closes
Footage will be made available on demand after the event for BPI members
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