Thursday, April 2

Maison Margiela unveils its Haute Parfumerie Line


The debut of Maison Margiela’s Scentsorium collection marks the cult brand’s first foray into luxury perfumery after years of winning fans with its Artisanal collection of time-and-place-inspired fragrances. According to the brand, the six scents in the collection are executed with ‘surgical sensoriality’, a way of saying that the maison’s perfumes are inspired by the creation of its clothing: materials are stripped back or deconstructed, with accents added on top to add definition.

It’s a method that creates tension between raw elements and refined craftsmanship, a juxtaposition which is classically Margiela, and, like the brand’s fashion, will appeal to consumers who prefer products with a conceptual bent. That’s not to say these are fragrances that are difficult to wear, but they are niche – each scent is inspired by specific and sometimes unusual emotions (for example, ‘the tension between desire and infatuation’), with an intriguing metallic accord running through each.

Maison Margiela fragrances

(Image credit: Maison Margiela)

The collection took over three years to develop, with Maison Margiela’s past creative director, John Galliano, leading the conception and development of the Scentsorium collection by establishing its haute couture approach. Following Galliano’s departure, current creative director Glenn Martens became involved and contributed to shaping elements of the collection.



Source link

Leave a Reply

Your email address will not be published. Required fields are marked *