Roger Vivier’s SS26 campaign, directed by Gherardo Felloni, captures this shift through a softly modern lens on Parisian elegance. Featuring Marie Colomb, Iman Perez, and Yasmine Fraioli, the visuals—set within the Maison’s salons and gardens—use natural light to accentuate craftsmanship and subtle detailing, reinforcing a quieter, more intimate form of luxury.
Accessories continue to evolve toward versatility and new ownership models. Fendi’s ‘Way’ handbag introduces a sculptural yet practical silhouette enriched by unexpected material pairings, while Abel Richard’s global retail expansion reflects the growing influence of founder-led luxury ventures. At the same time, Zero Collective’s rotating handbag membership model points to a broader rethinking of access, prioritizing circulation over permanence.
In parallel, Dior’s ‘Rose des Vents’ campaign revisits historical motifs with a contemporary sensibility, and Vagabond Shoemakers reimagines the driving shoe through minimalist Scandinavian design principles. Together, these developments point to a luxury landscape that is increasingly fluid—one that values adaptability, narrative depth, and evolving consumer relationships with fashion.