Sezzle found in a March consumer survey that engagement with its financial literacy tool MoneyIQ correlates with improved consumer habits.
MoneyIQ is powered by gamified platform Zogo and integrated into Sezzle’s core app experience. It rewards users with Sezzle Spend for completing brief financial lessons, Sezzle said in a Monday (April 6) press release marking National Financial Literacy Month.
Consumers completed over 1 million lessons in less than a year after the launch of the MoneyIQ, according to the release.
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In its consumer survey conducted in March, Sezzle found that 91% of users said MoneyIQ has been helpful in making financial decisions, 90% said they feel more confident managing their finances, 79% said they are more knowledgeable about personal finance topics, and 73% said they were paying closer attention to their spending.
“While some companies often focus solely on a single transaction, we have built Sezzle into a long-term partner for our users,” Sezzle Chief Operating Officer Amin Sabzivand said in the release. “By combining learning, earning, saving and budget-focused financing, we are helping users safely navigate the modern financial landscape with confidence.”
The PYMNTS Intelligence report “How Zillennials’ Financial Literacy Drives Their Financial Confidence” found that there is a correlation between financial literacy, improved financial standing and financial confidence.
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Sezzle’s integration of the MoneyIQ financial literacy tool was another step in the Sezzle app’s evolution from a buy now, pay later (BNPL) into a comprehensive, all-in-one financial platform, per the company’s Monday press release. Sezzle has also added an Earn Tab that lets users play games to earn rewards, artificial intelligence-powered tools such as Sezzle’s AI Shopping Assistant and 24/7 AI Support, integrated Sezzle Mobile 5G cellular plans on AT&T’s network and powered by Gigs, and Sezzle Up opt-in credit reporting.
The company said in February that it is accelerating its super app plans in 2026 after seeing growing engagement with its existing offerings in 2025. It noted its integration of shopping, flexible payments and essential services.
Sezzle CEO Charlie Youakim said during a February earnings call: “Importantly, these features extend our value proposition beyond payments and move us closer to being an everyday financial companion for our consumers.”