Oakland University’s chapter of the Public Relations Student Society of America (PRSSA), in collaboration with BeGolden, OU’s student-run fashion magazine, hosted the Bocci Talk on April 1 in the Oakland Center’s Founders Ballroom C.
The event, held from 12:00 p.m. to 1:30 p.m., featured wedding dress designer Katerina Bocci and jewelry brand owner Tony Bocci of Grace of Gold.
The program brought together students interested in public relations, fashion and entrepreneurship, creating an opportunity for direct engagement with professionals in creative industries.
Katerina Bocci presented first, outlining a journey from Albania to the United States and detailing the challenges of entering the fashion industry as an immigrant. Formal training in fashion design in Italy preceded relocation to the United States in 2001, where initial employment included minimum-wage positions due to limited industry opportunities.
Early career development included work in a bridal shop and the creation of garments from a home workspace. Business growth began through community connections, small design projects, and participation in local events.
A charity fashion show expanded visibility and contributed to new professional opportunities, reinforcing the value of community involvement and relationship building.
Continued progress led to participation in New York Fashion Week despite financial barriers. Strategic decision-making and resourcefulness enabled entry into the event, resulting in increased recognition and business expansion.
A major milestone included securing orders from a prominent bridal retailer, contributing to national exposure and long-term growth within the competitive fashion market.
Throughout the presentation, emphasis remained on resilience, community support, and the importance of starting with available resources. The value of mentorship, delegation and sharing knowledge with younger generations was also highlighted as a foundation for sustainable success and long-term impact within the industry.
Tony Bocci followed with insights into the creation of Grace of Gold, a Christian-based jewelry brand established during the COVID-19 pandemic. The business began as a hobby and developed into a growing brand focused on faith-driven design and community engagement.
Discussion topics included the challenges of balancing academic responsibilities with entrepreneurship. Time management, goal setting and the integration of academic learning into business practices were identified as key components of success in managing both roles effectively.
Emphasis was placed on discipline and consistency in maintaining progress.
Brand development for Grace of Gold centers on purpose, identity, and consistency. Participation in local events, pop-ups and collaborations has contributed to increased visibility and continued growth, while maintaining a strong connection to faith-based values and messaging that resonate with a specific audience.
Both speakers addressed broader themes of entrepreneurship, including the importance of networking, adaptability, and persistence. Challenges faced by women in business were acknowledged, along with the importance of maintaining confidence, building relationships and pursuing long-term goals in competitive environments.
A question-and-answer session concluded the event, allowing attendees to engage directly with both speakers on topics including career pathways, branding and overcoming obstacles within competitive industries.
The PRSSA and BeGolden Bocci Talk provided students with insight into the intersection of fashion, entrepreneurship, and personal values through the experiences of two business leaders, while reinforcing the importance of perseverance, discipline, and community in achieving success.