Lucy Nutter understands if you think that Lara Worthington is a surprising choice for Witchery’s brand campaign. “It was good timing as Lara hadn’t been doing a lot in the market – but she is also very well known,” says the general manager of the high street womenswear label.
Since landing at the brand two years ago after more than a decade in the United Kingdom, Nutter has had her work cut out for her resurrecting a chain that has found it difficult to maintain relevance.
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