The Royal Family’s 10 Favorite Fashion Brands, From Top Designers to High Street Picks

The Gist

• As modern royals, Kate Middleton and Prince William lean into high-low dressing, mixing affordable pieces with designer items.

• Like the royals that came before them, they favor British brands like Alexander McQueen and Emilia Wickstead.

• Queen Elizabeth was often seen in Barbour, and several royals, British and otherwise, are fans of Beulah London.

Dressing like a royal has never been easier. Gone are the days of palace couturiers and custom-made gowns with eye-watering price tags. As Kate Middleton and Prince William head up royal fashion’s new guard, the pair have introduced an era of high-low dressing, mixing affordable picks with designer splurges to create relatably regal looks.

The couple are consistent in their support of British brands, like the late Queen Elizabeth II before them. Between Alexander McQueen and Emilia Wickstead picks and high-street favorites like Zara and Reiss, Kate supports British craftsmanship at all levels. She’s also become a fashion designer herself, showcasing a blue tartan coat she made in collaboration with Johnstons of Elgin on a January 2026 trip to Scotland. Other royals like Queen Camilla and King Charles III have given the royal stamp of approval to their own longtime favorites.

Below, learn more about the royal family’s favorite fashion brands.

01 of 10

Alessandra Rich

Some of Kate’s most standout dress moments have been courtesy of Alessandra Rich. The Italian designer (who once cited Princess Diana as a muse while speaking with Tatler) creates playful, vintage-inspired looks that can effortlessly go from a day engagement to an evening dinner.

The Princess of Wales has worn the brand for all types of outings, donning a navy blue polka-dot number at Wimbledon 2022, an elegant long black dress at the 2025 Royal British Legion Festival of Remembrance, and an eye-catching red frock when she and William delivered their St David’s Day message in March 2026.

02 of 10

Catherine Walker

If you’re a royal fashion fan, Catherine Walker should already be very familiar to you. The French-born, London-based couturier masterminded many of Princess Diana’s most iconic outfits, including a peach silk polka dot coat dress she had in heavy rotation from the late ‘80s to the early ‘90s and the glamorous frocks she wore on her several tours of Asia.

Princess Kate inherited Diana’s passion for the brand; her own collection of Catherine Walker coat dresses is too numerous to list. She usually trots out the brightly hued garments on holidays, from Easter and St. Patrick’s Day to Christmas. They’re among her most common rewears.

03 of 10

Erdem

London-based label Erdem has won the favor of several princesses with its bright florals, glittering eveningwear, and timeless tops. Princess Eugenie chose to wear a floral-print Erdem dress when she announced her engagement to Jack Brooksbank in 2018. Princess Kate has worn Erdem’s skirt suits, gowns, and sweaters since her first year as a royal. Duchess Sophie is also a fan, repping Erdem at the 2024 Paris Olympics.

04 of 10

Barbour

If the royals are in the countryside, chances are, they’re wearing Barbour. The beloved brand has received three coveted Royal Warrants from the late Prince Philip, Duke of Edinburgh, Queen Elizabeth, and King Charles III. The prestigious honor recognizes companies who have regularly supplied goods to the British royal family. With Elizabeth, Princess Diana, and Kate wearing the brand in different decades, Barbour has proven cross-generational appeal with their utilitarian countrywear.

05 of 10

Alexander McQueen

In April 2011, Princess Kate wore a Sarah Burton for Alexander McQueen gown on her wedding day. The designer has been a favorite of hers for high-profile events ever since. You can find rankings of her best looks from Alexander McQueen alone. One of the recent memorable standouts was the ivory and silver embroidered gown she wore to the 2023 coronation of King Charles III.

06 of 10

Zara

It’s not all designers and diamonds. The royal closets are also packed with high-street brands like Zara. One houndstooth plaid dress, originally sold for $112 before going on sale for $20, has been worn by the Princess of Wales more than four times. Meghan, Duchess of Sussex, is also a Zara fan, having sporting a trench coat from the brand while shopping in Montecito in April 2026.

07 of 10

Self-Portrait

Self-Portrait may be newer on the scene, having been founded in 2013, but the cult-favorite label rapidly rose to fame. Kate wore one of its timeless cream gowns to the 2026 Easter Matins service at St. George’s Chapel. Princess Beatrice has also worn the brand loved by her sister Eugenie and Meghan Markle.

08 of 10

Beulah London

British, Danish, and Norwegian royals have co-signed Beulah London’s feminine, sustainably minded designs. Its environmentally conscious pieces make for great royal rewears, which is why Kate stepped out in the label’s pink Ahana dress at Wimbledon in 2021 and again in June 2023. Crown Princess Mary of Denmark wore a beige version of the same dress in June 2020. Future royal bride Harriet Sperling recently rocked a blue Beulah ensemble for the 2026 Easter service in Windsor.

09 of 10

Gieves & Hawkes

It’s often said that the suit makes the man, but who makes the suit? For royal men, it’s usually Gieves & Hawkes. A young Prince Charles wore a uniform from the house when he married Diana in 1981, per WWD. The Savile Row tailor holds a Royal Warrant for its luxury menswear.

10 of 10

Reiss

It’s the well-tailored simplicity of quiet luxury favorite Reiss that’s made it one of the royal family’s go-to brands over the years. Everyone from Kate and Prince William to Princess Eugenie and Lady Louise Windsor have been photographed in the label’s outerwear or sweaters. During a March 2020 tour of Ireland, the Princess of Wales rewore a white Reiss coat she’d first debuted in 2007, per Today, suggesting their pieces are made to last.

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