Primark, an international affordable fashion chain, is opening its fifth Texas store at Northeast Mall in Hurst.
The 30,000-square-foot store will hold a grand opening on April 30 promising a party atmosphere with giveaways, live music and “tasty treats.”
Primark, with headquarters in Ireland, has another North Texas store at Grapevine Mills that opened last year.
The new Primark at Northeast Mall will offer Texans a one-stop shop for affordable fashions, everyday essentials, gifts and travel finds.
According to the news release, “you can shop for the entire family for under $50.”
Sports fans will find Dallas Cowboys and Mavericks gear with Primark’s partnership with the NFL and NBA.
“Primark loves Texas and we are so excited for our newest store in the Dallas-Fort Worth area. Shoppers across the state have shown us just how necessary a new, fashion-forward, value option in their communities is, and we look forward to meeting that need for families in Hurst,” said Kevin Tulip, president of Primark US. “Whether you’ve shopped in one of our other Texas locations or you are brand new to Primark – we can’t wait to welcome you in to discover fashion for the entire family at prices for any budget.”
The company has 480 stores across 19 countries in Europe, the U.S. and the Middle East.
With my guide dog Freddie, I keep tabs on growth, economic development and other issues in Northeast Tarrant cities and other communities near Fort Worth. I’ve been a reporter at the Star-Telegram for 34 years.