On the evening of April 1, a chic, fashion-forward crowd, strikingly out of place against an industrial backdrop, convened at a sprawling container yard near Baosteel company on the outskirts of Shanghai. The juxtaposition of their elegant attire against the rugged, metallic surroundings created a surreal, elegant atmosphere, setting the stage for the Maison Margiela 2026 fall/winter show.
The colorful containers were artfully arranged to form a winding, labyrinth-like runway. The audience, divided into groups of about 20, sat inside a massive empty container. Haute couture pieces were presented alongside ready-to-wear items that will be available in stores globally.
The models’ faces were obscured by masks made from various materials, some transparent while others were opaque.