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Designers Tanner Richie and Fletcher Kassel bring their passion for community and creativity to the wedding industry with a vibrant, Etsy-powered fair during New York Bridal Fashion Week.NYC TodayDesigners Tanner Richie and Fletcher Kassel, the couple behind the Tanner Fletcher brand, hosted a wedding fair on the final day of New York Bridal Fashion Week. The event, held on the rooftop of Nine Orchard in Manhattan’s Lower East Side, featured Etsy wedding vendors and showcased pieces from the duo’s recently debuted wedding and event fashion collection.
Why it matters
The wedding fair provided an opportunity for recently engaged couples to connect directly with vendors and discover unique, community-driven wedding products and services. It also allowed the Tanner Fletcher designers to engage with their customer base and gather inspiration for their own upcoming nuptials.
The details
The Tanner Fletcher wedding fair was open to the public and featured a variety of Etsy vendors selling wedding-related goods and services. Pieces from the designers’ runway collection, which had been showcased earlier in the week, were also on display throughout the fair space. The event was described as having an ‘English countryside with French antiques’ aesthetic, creating a ‘secret garden or backyard wedding’ vibe.
- The wedding fair took place on Friday, April 10, 2026, the final day of New York Bridal Fashion Week.
- Earlier in the week, Tanner Richie and Fletcher Kassel had showcased their wedding and events collection at a runway show at St. Bartholomew Church on Park Avenue.
The players
Tanner Richie
One half of the designer duo behind the Tanner Fletcher brand, who recently got engaged and was hosting the wedding fair to find vendors for their own upcoming nuptials.
Fletcher Kassel
The other half of the Tanner Fletcher designer duo, who was also recently engaged and co-hosted the wedding fair with Richie.
Etsy
The e-commerce platform that collaborated with Tanner Fletcher to bring a selection of Etsy wedding vendors to the fair.
Nine Orchard
The rooftop venue in Manhattan’s Lower East Side where the Tanner Fletcher wedding fair took place.
What they’re saying
“Tanner and I are recently engaged and really went down this rabbit hole of planning a wedding. This is kind of the perfect opportunity to bring together our favorite things, and at the same time scope out potential things for our own wedding.”
— Fletcher Kassel, Co-designer, Tanner Fletcher
“We really wanted to have an opportunity to meet people who are part of our customer community we haven’t met before, meet some of Etsy’s customers, and meet some of the sellers that we’ll be working with for our wedding and for our events. I think it’s really community driven.”
— Fletcher Kassel, Co-designer, Tanner Fletcher
The takeaway
The Tanner Fletcher wedding fair demonstrates how designers are finding innovative ways to engage directly with their customers and the broader wedding community. By hosting a public event that combined their runway collection with Etsy vendors, the designers were able to build connections, gather inspiration, and showcase their brand’s unique aesthetic and values.