West Ham United and football streetwear brand NIVELCRACK have launched a bespoke fashion capsule collection as East London meets Seoul in a collaboration that champions football, culture and streetwear.
West Ham United, a club steeped in history, becomes the first Premier League football team to launch a licensed fashion collaboration with the South Korean football-inspired streetwear brand.
NIVELCRACK is a Seoul-based brand and creative studio specializing in the intersection of football and fashion. They draw inspiration from football culture and interpret it through their unique lens to create high-quality products and content.
As East End culture combines with Korean fashion, the range brings together West Ham United’s signature crossed Hammers with NIVELCRACK’s monogram logo. The range is inspired by the Club’s industrial heritage and NIVELCRACK’s contemporary creative interpretation, while subtly connecting East London and Seoul, two cities shaped by industry, community and evolving cultural energy.
The capsule collection, which is available online, includes tees, a sweatshirt, a scarf, socks, a cap and a bag. To pay tribute to the club’s East London spirit, the range includes a workwear jacket – a first for NIVELCRACK – celebrating West Ham United’s ironwork origins.
The range is available to order now, following an exclusive launch event on April 11 in Seoul that was attended by more than 50 Korean Hammers, the official West Ham Supporters’ Club of South Korea.
West Ham United x NIVELCRACK collection, modelled by West Ham and Greece defender, Konstantinos Mavropanos
“This landmark collaboration with NIVELCRACK marks West Ham United’s commitment to showcase our culture, heritage and history to a global audience,” says Nathan Thompson, executive director, West Ham United. “The apparel and fashion space has become synonymous with football culture around the world, so this collaboration marks a strong opportunity for West Ham United to be at the forefront of the space to engage new supporters and our ever-growing global fan base.”
“NIVELCRACK is rooted in football culture, shaped by the fans who make the game what it is. Collaborating with West Ham United, a club defined by its passionate support, brings deeper meaning to this project,” says Shinjae Lee, founder, NIVELCRACK. “We set out to create lifestyle pieces that fans can wear on and off the pitch, celebrating their passion while introducing the club’s identity to a wider audience.”
The full West Ham United x NIVELCRACK collection can be purchased by visiting either the club’s online store or NIVELCRACK’s website.