A picture can convey a thousand words. A new messaging app says music can, too.
Developed by entertainment veteran Anthony “Tony” Seyler, Feels Music Messaging splashed onto the scene last month with the intention to revolutionize digital communication. Through the app, music lovers can send and receive linked packages of lyrics, images, audio and music video clips instead of only a screenshot across multiple social media platforms, capturing the multitudes of music beyond words.
Feels Music allows people to “find a beautiful, nuanced, sophisticated way to say things that (they) simply can’t speak (themselves),” according to Seyler. Before launching Feels Music, he worked as executive marketer at Interscope Records under Universal Music Group for more than 20 years and co-produced the Emmy-nominated “Billie Eilish: The World’s A Little Blurry.”
“Whether I was putting a Black Eyed Peas song in a car commercial that made you want to buy a car, or I was putting a Snow Patrol song at the end of a ‘Grey’s Anatomy’ episode that made you want to cry, I realized that a lot of my work in music was utilizing music to deliver emotion.” Seyler said. “We left with the intent to map music to our human thoughts, feelings and emotions, with the hope that we can help people connect on a deeper level and communicate in a new way.”
Since its inception, the free app has landed collaborations with big-named music publishers such as Universal Music Group, Sony Music Entertainment Inc. and Warner Music Group Corp., enabling users to access millions of licensed tracks.
Beyond sharing emotions and forging deeper connections, Feels Music also aims to support musicians through a discovery page. Seyler said it is the hope that, by stringing people together through a song, musicians can also get more exposure and potentially a bigger fanbase.
“This company, in many ways, is my love letter back to the music business that’s given me an incredible life,” Seyler said. “We built this product to also break records and be an incredible platform for discovery.”
The linked format, Seyler said, would also enable Feels Music to track loyalties and pay the musicians accordingly. The app will be working with record labels to make sure that new releases are properly positioned, and in the future, it will explore advertisement and premium service revenue streams.