Ben Sherman is pulling together a new wardrobe for its latest capsule collection, drawing its focus toward modern tailoring.
Founded in 1963, Ben Sherman identifies a relaxed take on formalwear, embraced across generations of British youth culture. From the post-war teddy boy era to 60s mods and britpop, the brand’s signature shirt has built a unique identity for itself, seamlessly transitioning from day to evening.
This time round, Ben Sherman presents a more minimal approach to tailoring, reflecting on clean lines, refined cuts and high-quality fabrics. The collection provides wearers a contemporary edge, shot on the go across the streets of London, spotlighting its versatile styling.
The tailoring collection is available to purchase in-store. and on BenSherman.co.uk.
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