In its latest Annual Report, Ubisoft Limited – the UK-based arm of Ubisoft responsible for distributing video game software in the UK and other markets – wrote that many new games are struggling in the market and underperforming financially because “consumers are playing fewer games” and “playing them for longer.”
In their eyes, the long-standing model of selling a single game for £50-60 a pop “continues to become less ubiquitous” due to subscription services, live-service games with a longer lifespan, F2P titles, and cloud streaming offerings.
As a result of this, along with the market’s alleged unpredictability and Ubisoft having fewer releases planned for the coming year, Ubisoft Limited expects its revenue to decline in fiscal year 2026.