The 90s eye returns with the softness of a still from “Before Sunrise” and the depth of the region’s long-standing kohl traditions. Pinterest searches reveal a cinematic interpretation of grunge: diffused liners, smudged espresso tones, berry-brown lips and satin-finish skin that feels intimate and lived-in. Makeup artists on recent couture runways, including Pat McGrath’s soft-shadow backstage looks, fuelled this resurgence. The look is atmospheric, never messy.
Warm winter scents
Vanilla’s evolution from gourmand to grown-up has been shaped by niche perfumers and by regional scent layering traditions. Think of it as the fragrance equivalent of a moody Lana Del Rey chorus: tender, smoky and lingering. Pinterest’s data shows that users are pairing vanilla with oud, amber and rose attar, creating compositions that feel personal and winter-specific. The trend’s rise is partly cultural. In Saudi Arabia and the UAE, scent storytelling is integral to identity, making layered fragrance a natural expression. Expect new launches that blend citrus top notes with smoky vanilla hearts and resinous bases that sit close to the skin. Travel vials and refillable bottles will dominate, mirroring the region’s love for perfume rituals throughout the day.
The pixie cut
The pixie cut steps into 2025 with the confidence of a Tilda Swinton screen moment and the precision of a Seoul runway. This renewed attention began with celebrities like Florence Pugh, Zoë Kravitz and renewed attention owes much to figures like Kris Jenner, whose signature crop has long championed the strength of a sharp silhouette, and regional creatives like Rama Duwaji, whose short, expressive cuts have become part of her visual identity. Pinterest searches point to micro-fringes, sculpted napes and soft crown textures that feel editorial yet wearable. The appeal is clarity. A well-executed pixie allows the face to carry the narrative.