Michelle Farmer 2025 campaign featuring model Rebecca Mattei. Styled by Zlata Kotmina, hair and makeup by Gina Simone. Shot on location at The Boca Raton.
What drives your commitment to sustainability?
Sustainability is both ethical and emotional. It’s heartbreaking to see how fast fashion has generated so much waste and caused significant environmental damage. I believe there’s energy in everything we wear. We focus on creating garments that are timeless, not disposable.
Your boutiques are located in coastal paradises like Palm Beach and the Hamptons. How do these locations reflect the lifestyle and values of your brand?
I’ve always believed in staying authentic to who you are and what you love. I’ve lived in these beautiful coastal communities for most of my life, and they’re a huge source of inspiration for me. Our clients live and vacation in many of the same places—such as Palm Beach, Boca Raton and Southampton—so we truly understand their lifestyle.
If you’re packing for a luxury resort getaway or a Hamptons dinner party, we definitely have you covered. We are excited to be the fashion concierge partner for the fabulous The Vineta Hotel in Palm Beach, which is set to open in the New Year.
How do the seasonal rhythms of places like Southampton influence your collections and boutique experiences?
Our Hamptons boutique transitions with the seasons—from breezy silks in summer to luxurious cashmeres and outerwear in the fall. We also see strong demand for bridal and mother-of-the-bride pieces, which is such an honor to design. We just hired a talented seamstress in the Hamptons who will be on staff for all bespoke fittings. This is exciting since, in the past, our custom gown fittings were predominantly done in our West Palm Atelier. 10 A Jobs Lane, Southampton