Moroccan fashion took center stage Monday and Wednesday at the Hassan II Pavilion in Seville, celebrating the country’s rich heritage and craftsmanship. The double runway event highlighted the caftan, a key symbol of Moroccan identity, and the creativity of the Kingdom’s top designers, French outlet Libé reported.
The shows were part of the “We Love Morocco” cultural week, held by the Three Cultures Foundation of the Mediterranean and Morocco’s Secretariat of State for Handicrafts and the Social and Solidarity Economy. They featured a lineup of Moroccan designers presenting collections that blend tradition and modern style.
Designers Hind Lamtiri, Imane Tadlaoui, Fatima Zahra Khanne, Houda Larini, Leila Hadioui, and Yassine Morabite displayed garments decorated with intricate hand embroidery, pearls, sequins, and traditional motifs. Each piece reflected Morocco’s regional styles, from Fès traditions and Andalusian brocades to Saharan and Amazigh colors.
The craftsmanship on display included hand embroidery, perlage, “zwak maâlem,” and layered “sfifa” techniques. Organizers said the event offered the public a chance to see how Moroccan artisans combine cultural identity with creativity and modern elegance.
“The crowd in Seville got a look at caftans that blend identity, tradition, and modern flair, a true showcase of exceptional creativity,” Ahumada Sánchez told Morocco’s Press Agency (MAP).
O’Neill added, “With their fine embroidery and lush fabrics, these outfits speak to tradition and identity. They capture a Morocco that’s moving forward while staying true to its roots.”
The “We Love Morocco” initiative runs annually to showcase Moroccan culture and strengthen ties across the Mediterranean through exhibitions, performances, and fashion events.
Attendees included André Azoulay, advisor to King Mohammed VI, Moroccan Ambassador to Spain Karima Benyaich, Andalusian Vice Minister of Culture Macarena O’Neill, Three Cultures Foundation Director Mar Ahumada Sánchez, and Moroccan Consul General in Seville Dounia Dlirou.
