Up to 60% Off Luxury Brands

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.

Black Friday Week is here, which means it’s your very best chance to score holiday gifts for everyone on your list while taking advantage of the best prices of the year.. or else to treat yourself to the luxury fashion and beauty products that have been sitting in your bookmarks tab for what seems like ages. Though the official shopping holiday takes place on November 28 this year, our editors have already identified no shortage of brands and mega retailers — from Coach to Nordstrom to Lululemon — that are kicking things off early and treating their loyal customers to markdowns of up to 70 percent off in many cases.

Got an itch for a baggy jeans upgrade? Levi’s has a pair just for you (in the form of bestselling denim called the Baggy Dad Women’s Jeans, which are 40 percent off as we speak, with all sizes still in stock). Has your mom been talking about replacing her old hair dryer with Dyson’s newest innovations? You can save $130 this Black Friday on its TikTok-viral Airwrap i.d. styling tool directly on the Dyson site, with more discounts to be had for the editor-tested Supersonic, which will dry your hair sans the heat damage while controlling for frizz and granting the volume your locks have always craved.

Other WWD Shop–favored luxury brands, from Jenni Kayne (we pledge allegiance to budget-friendly cashmere) to the Laufey-approved Everlane and the perennially trendy-yet-timeless J.Crew, are also seeing striking sales timed to Thanksgiving — with some of them being more impressive than anything we’ve witnessed over the years. At the Zac Posen–helmed Gap, for instance, every last piece is 40 percent off, which is surprising even given the fact that Gap is quite fond of sales regardless of time of year.

And if it’s a makeup bag refresh you’re after, perhaps in preparation for all those holiday parties and dinners with the extended family, know that we’ve also scoured the web to find juicy deals from the likes of Kiehl’s, Ulta, Sephora, Bluemercury, Merit Beauty, and more: godsends if you’re on the search for half-off lipstick, a new eyeshadow palette, or the brown mascara of your dreams.

Of course, Black Friday sales can be most intimately felt over at Amazon, meaning you’re bound to find the widest selection of brands there, with the added bonus of free, two-day shipping for Prime members. So far, Amazon has unrolled deals of up to 45 percent off on everything from the Ray-Ban Meta glasses (half fashion, half tech) to the “Amazon’s Choice” Pro-Collagen Marine Cream from Elemis, a premium facial moisturizer that has thousands of fans, with many of them saying things in reviews like, “I can’t imagine using anything else.” Amazon also divides all of its Black Friday offerings by category, meaning you can easily filter and peruse things like tiny-but-mighty stocking stuffers, the top 100+ deals, and, one of the best deal sections in our humble opinion, top picks from small businesses like Dae and Saltair.

Ready to dive into all that the lead-up to Black Friday has to offer when it comes to clothing, accessories, skin care, and makeup? You’re in the right place. Below, a comprehensive (and constantly updated!) list of the best Black Friday 2025 sales in the luxury space. Because you deserve nothing but the very best… for less.

Sign up for WWD Shop‘s newsletter to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAP.

Best Black Friday 2025 Deals on Fashion & Beauty

Abercrombie & Fitch: 25% to half off everything (yes, you heard that right), including perfect-for-fall fleece jackets, chic-and-comfy hoodies, plus ’90s-inspired high-rise jeans.

Alo: Members get 30% off everything at Alo for a limited time only, inclusive of its super-soft pullovers, gently lifting workout bras, and lounge-worthy trousers. Not a member yet? No problem. The loyalty program is free to join and comes with additional perks like birthday gifts, free shipping, as well as invite-only IRL events.

Amazon: Up to 45% off on trending brands from Medicube to Steve Madden to Levi’s. Get a 30-day Prime trial here.

Athleta: Power your next workout with Athleta’s 30%-off sale for Black Friday. No matter if you’re shopping for high-performance leggings or seamless and sculpting tops, you’ll find a lot to love here (and, for bonus points, select athleisure colorways are experiencing an additional 30% off, reflected at checkout).

Bluemercury: Bluemercury’s Black Friday beauty happenings are looking a bit different this year. Expect 20% off purchases of $200 or more, 25% off purchases of $800 or more, and 30% off purchases of $1,500 or more. In other words, spend more on brands from Oribe to Diptyque to La Mer and get pampered more — as easy as that.

Coach: Though Coach’s official Black Friday sale hasn’t dropped yet, it’s possible to pregame it with the brand’s sale section at large, where you can find knit skirts for close to $100 off, mesh Mary Janes for 50% off, and similar buzz-worthy sales.

Coach Outlet: An extra 25% off already on-sale Coach Outlet finds is all we’ve ever wanted, really. Peep swathed-in-suede shoulder bags here, as well as commuter totes, crossbodies, and stylish top-handle satchels that align with fall 2025 trends peeped on runways.

Dyson: Dyson’s Black Friday sales extravaganza prominently features the brand’s hair care innovations for some of the lowest prices we’ve seen to date — ready to cater to your unique hair texture and needs.

Everlane: Can’t get enough of Everlane’s minimalist, modern, quiet luxury–leaning basics? Treat yourself to its Black Friday sale, with deals of up to 50% off.

Gap: 40% off everything, like Fair Isle sweaters, cropped puffers, layer-worthy turtlenecks, and beyond.

J.Crew: The label hasn’t unveiled its Black Friday sale yet, but that doesn’t mean it lacks a sale section altogether. Indeed, J.Crew’s is chock-full of stunning deals like over 70% off scoop-neck dresses, half off Merino wool women’s polos, and even luxury pajama sets for 55% off.

Jenni Kayne: The queen of quiet luxury has arrived on the Black Friday scene, and we’re all bowing down to the Jenni Kayne V-neck cashmere sweaters, Chelsea boots, and slip skirts currently on sale for 25% off.

Kate Spade: Up to 70% off everything on the site, which includes 30-60% off select leather goods, 50% off ready-to-wear fashions (the ideal place to score your soirée gown), 40% off footwear (loafers and slip-on sneakers included), and all markdowns for an added 50% off.

Kiehl’s: Christmas came early with the Kiehl’s Black Friday sitewide sale of up to 50% off. There’s no better time than now to stock up on essentials like face wash, retinol-boosted serum, anti-aging cream, and similar heavy hitters.

Levi’s: 40% off and free shipping plus free returns? Now that’s a Black Friday special we’d be remiss not to point your attention to. Grab every style of jeans you’ve been wishing for at Levi’s, and make sure to round out this purchase with the brand’s highly reviewed outerwear for good measure.

Lululemon: Half-zip hoodies for looking stylish post-workout — at close to 40% off. High-rise biker shorts, à la Princess Diana — 30% off. The viral Align Dress — now at under $100. You get the point.

Merit Beauty: This is Merit’s only sale of the year, so it’s bound to be incredible. Whether you go for the 20%-off Cheek Balm, the editor-reviewed and editor-adored Signature Lip Liner, also for 20% off, or the multilayered and nuanced Retrospect L’Extrait de Parfum for less than $75, the end result of your Merit shopping spree will be a beauty routine to envy.

Nordstrom: We’re Nordstrom obsessives over here, and for good reason. This Turkey Week, enjoy Black Friday deals that encompass Barbour waxed jackets, LED masks from Therabody, top-selling serums from Lancôme, and more.

Sephora: The major beauty retailer is hosting what it calls “Cyber Week” until December 1, during which you can save up to 30% off on a wide variety of brands, depending on what day it is. Selena Gomez’s Rare Beauty is here, and so is Laneige, Fenty Beauty, Kosas, Dr. Dennis Gross, and more.

Shopbop: 25% off select fashions with the code HOLIDAY. Go crazy on the BaubleBar tennis bracelets, bestselling Frame denim, elevated basics from Anine Bing, etc.

Ugg: Meet Ugg‘s new markdowns on fan favorites like the ideal-for-gifting Clugette silhouette, the ultra-popular Classic Ultra Mini boot style, and beyond. But make no mistake: It’s not all shoes amidst Ugg’s sale section. Indeed, fluffy robes for 30% off, the Selena Gomez–worn Terri Pant, also for 30% off, and faux-fur jackets are all there, too, and waiting for you to score them this fall.

Ulta: Similar to Sephora, Ulta is hosting its own Black Friday sale. Unlike Sephora, though, it’s deals reach 50%-off levels. Stuff their stocking with leading moisturizers for up to half off, Batiste dry shampoos witnessing BOGO offers, select Marc Jacobs perfumes for 40% off, and other standouts.

Why Trust WWD

Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. Learn more about us here.

Meet the Author

Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, Cosmopolitan, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on major fashion and beauty sales worth readers’ time and money.