Published on
November 27, 2025
In an exciting move for the travel industry, Greece and Vietnam have teamed up to form a groundbreaking partnership aimed at boosting two-way tourism. The announcement came during the prestigious Philoxenia travel expo in Thessaloniki, Greece. The collaboration between Gassi Group of Greece and Authentic Asia from Vietnam will help increase travel between both countries, offering a wealth of fresh, immersive experiences for travellers on both sides.
This partnership isn’t just about attracting Vietnamese tourists to Greece; it’s about inspiring Greeks to travel to Vietnam, creating a reciprocal flow of visitors. This agreement focuses on crafting new travel itineraries, encouraging cultural exchange, and increasing destination awareness in both countries. It is an effort to bring about more meaningful and immersive travel experiences.
Why Greece and Vietnam? A Natural Fit for Tourism Growth
Despite the geographical and cultural differences, Greece and Vietnam share an important commonality: a commitment to high-quality service and hospitality. Both countries have thriving tourism sectors, with rich histories, beautiful landscapes, and vibrant cultural identities. According to leaders from both Gassi Group and Authentic Asia, this alignment in tourism philosophy provides a solid foundation for their collaboration.
For Greece, the diversity of Vietnam’s landscapes, from sprawling cities to serene coastlines, presents endless opportunities for Greek tourists looking for a unique cultural experience in Southeast Asia. Similarly, Vietnam stands to benefit from Greece’s position as a major European destination. For Vietnamese tourists, Greece offers a taste of history, natural beauty, and hospitality in a European setting.
What Will This Partnership Bring for Tourists?
The goal of this partnership is to create a travel experience beyond the typical tourist routes. For Vietnamese tourists heading to Greece, the focus will be on exploring not just the famous monuments and idyllic beaches, but also the deeper aspects of Greek culture, such as local traditions, vibrant modern life, and authentic regional experiences. The emphasis is on cultural immersion rather than just sightseeing.
On the other hand, the Greek market will be encouraged to explore Vietnam’s rich diversity, with recommendations to spend at least 10 days exploring the country’s culture and history. From the bustling streets of Hanoi to the UNESCO World Heritage sites of Ha Long Bay and the vibrant markets of Ho Chi Minh City, Greece’s visitors will experience a well-rounded journey that includes nature, food, and modern city life.
The Bigger Picture: A Shift in Global Tourism Strategy
This new partnership between Greece and Vietnam signals a larger shift in global tourism. It reflects a move away from short-term, transactional tourism toward strategic, long-term partnerships that focus on sustainable growth. Both countries share a commitment to creating more culturally enriched travel experiences that go beyond just checking items off a tourist list.
By fostering long-term cultural exchanges, both nations hope to increase understanding and promote tourism that benefits local communities. This is not just about driving more tourist numbers; it’s about creating a richer, more sustainable form of travel that gives back to both the traveller and the destination.
How Tourism Will Benefit Both Countries
For Greece, Vietnam represents a growing market of tourists eager to explore European destinations. Vietnam’s expanding middle class, with a rising interest in global travel, is an excellent target market for Greece’s diverse and historical offerings. On the flip side, Vietnam will benefit from Greece’s established tourism reputation, offering Vietnamese travellers a gateway to Europe that is full of history, natural beauty, and culture.
This partnership will also create new travel routes, enriching the tourism options available to both Greek and Vietnamese citizens. The idea is to promote a deeper understanding of each country’s cultural fabric, offering visitors more than the traditional tourist hotspots.
Voices Behind the Partnership: What the Leaders Have to Say
The directors behind the partnership have shared their excitement about the prospects of this collaboration. The Business Development Director of Authentic Asia described her first visit to Greece as “overwhelmingly warm,” praising the hospitality and professionalism of the Greek tourism partners. She expressed her belief that Greece has much more to offer than its iconic islands, calling it a “treasure trove of authentic experiences.”
From the Greek side, the Asia Operations Director noted that the collaboration felt like “business love at first sight,” pointing out that the complementary nature of the two countries’ tourism offerings made the partnership a natural fit. The director added that the shared emphasis on culture, food, coastlines, and history meant “infinite possibilities” for travellers seeking depth and authenticity in their journeys.
A New Era of Meaningful Tourism for Greece and Vietnam
As the travel industry continues to evolve, the partnership between Greece and Vietnam sets a positive example of how tourism can grow sustainably while offering more meaningful experiences for visitors. This collaboration not only promises to increase tourism between the two countries but also contributes to a broader cultural exchange that benefits both the travellers and the local communities.
With a shared commitment to service quality, sustainability, and cultural awareness, the Greece-Vietnam tourism partnership is poised to transform the way both nations engage with global tourism. Whether you’re planning a Greek holiday or venturing into Vietnam’s stunning landscapes, this collaboration brings new possibilities for both countries’ future tourism growth.
