Photo-Illustration: The Strategist; Photos: Retailers
Black Friday is here, and we’re updating this story hourly. To find the best deals in every category, follow all of our Black Friday coverage.
It’s the most wonderful time of the year for a deal with Black Friday officially here. While the whole month of November has turned into Black Friday, some retailers don’t open up their biggest deals of the year until today. I know a thing about Black Friday; it’s my fourth year covering the shopping holiday for the Strategist. If Prime Day is the Strategist’s Super Bowl, then Black Friday is our Olympics. It’s a sport around here.
Across the board, this year’s Black Friday fashion deals are the same as last year’s. But if you’re wondering where to go first, it’s the mall brands. Not only for the inventory online but for nearly everything being on sale. For example, the Gap is offering 50 percent off and Banana Republic, 40 percent off. (I myself will be getting a lot of shopping done at J.Crew; under Olympia Gayot, it might be better than I can ever remember.) This is the only time of the year retailers like Cos and & Other Stories have sitewide sales, too. That’s all to say, there’s a lot of fashion to shop this Black Friday. Here are all the Black Friday fashion deals worth shopping. For more Black Friday deals, check out our deal editor’s definitive guide. Be sure to sign up for the Strategist Sales Alert newsletter to get all our Black Friday and Cyber Monday coverage as well.
This year’s Amazon deals “are so good, you might even be able to knock out your entire holiday gifting list before December gets here — a holiday shopper’s dream,” says our writer Dominique Pariso. For more Amazon Black Friday deals, be sure to check out her roundup here.
Take it from a former Anthropologie employee: The best deal all year at Anthropologie is the week of Black Friday, when nearly everything full price is 30 percent off and there’s an extra 40 percent off sale items. Surprisingly, some pairs of Colettes, a favorite of Anthropologie employees, are marked down (something that doesn’t happen often, either).
During Aritzia’s Black Fiveday Sale, get 20 to 50 percent off everything. Plus, get 10 percent off the Super Puff. (It’s not the biggest discount, but this is one of the few times it’s ever on sale.)
All Baggus — from the Standard Baggu to the Baby Baggu — are 25 percent off.
Banana Republic “finally feels like the same brand that had Nora Ephron and Hunter S. Thompson write product reviews for its mail-order catalogue.” That’s to say, it’s very good now. You can try it out for yourself with 40 percent off your full-price purchase (this includes its normally pricey cashmere) and up to 50 percent off sale items.
Banana Republic Factory is offering 60 percent off everything, with an additional 20 percent off at checkout. If you only buy one thing, let it be a pair of Haydens (a Strategist reader-favorite work pants). I can’t remember the last time they were $29. For more Banana Republic Factory Black Friday deals, check out our deal writer Alexandra Polk’s roundup here.
Ban.do’s Black Friday sale is 35 percent off sitewide with code ITSHERE. But the bigger deal might be all the Le Bon Shoppe that’s marked down 25 percent.
Catbird’s biggest sale of the year is here, with 20 percent off nearly everything. Anything fine and shiny would make a great gift, whether it’s the tiniest alphabet charm in diamonds or an engraved signet ring.
For The Row (on a budget): Get 25 percent off sitewide at Cos.
Doên’s annual Giving Thanks Sale has arrived with up to 70 percent off past-season styles. (Note that all sales are final.)
For Black Friday, Everlane’s offering up to 50 percent off everything. The Strategist staff can’t get enough of its basics, be it a high V-neck cashmere sweater or a turtleneck that’s described as “tight enough that it doesn’t bunch up underneath things, but not, like, Uniqlo Heattech tight.” For more Everlane Black Friday deals, be sure to check out our writer Arielle Avila’s roundup here.
Welcome to the Gapnaissance, which might be even more welcome now with 50 percent sitewide, including CashSoft and the matching separates for a sweat suit moms love. Plus select items are “Really Big Deals,” or 60 percent off.
Over at Gap’s outlet store, Gap Factory, everything’s between 50 and 70 percent off.
Everything at Hill House Home, home of the Nap Dress, is 25 percent off with the code EVERYTHING25.
Before Black Friday, J.Crew is offering 40 percent off most full-price items and an additional 50 percent off what’s in its sale section with the code FRIDAY. Like previous J.Crew sales, notable exclusions include cashmere and its roll-necks.
Kule, one of our favorite places for stripes, is offering 30 percent off sitewide with the code BF30.
Our contributor Erika Veurink made the case for shopping at Lands’ End: “It feels cool to wear something that’s impossible to identify.” Or on sale (more often than not, it’s version of the Boat and Tote will be marked down). This Lands’ End sale is as good as it gets: 50 percent off sitewide, plus up to 80 percent off the clearance section with code DIAMOND.
All of Leset’s high-quality — and high-priced — basics are 30 percent off, including markdowns (including the Barb Crew Cardigan appeared on our Fall 100).The discount is automatically applied at checkout.
Take 30 percent off nearly everything full-price, with an additional 30 percent off sale items, at the very fun Lisa Says Gah.
Get up to 40 percent off select items from Loeffler Randall with the discount shown at checkout.
“Many of the athleisure brand’s coveted running tights and yoga pants are already 50 percent off in lots of cute colorways. Also heavily discounted: marathon-ready sports bras and running tees and shorts that will last for years without losing their shape in the wash,” says our writer Katherine Gillespie about Lululemon’s Black Friday sale. For more deals, check out her roundup here.
During Madewell’s Black Friday Event, get 40 percent off your purchase with code LETSGO. Select jeans, like the Longline Straight, are also marked at just $50 (or, over 60 percent off, if you’re doing the math). Unfortunately, Madewell’s collaboration with Alexa Chung is excluded from all discounts.
Not only is Margaux offering 20 percent off sitewide for Black Friday, Margaux’s collaboration with Alex Mill is included in the promotion.
For discounted designer goods, your best bet is Net-a-Porter. Its sale opened up on Monday with up to 50 percent off.
Select styles up to 60 percent off at Nordstrom. But new markdowns are going quickly. You know what to do. For more Nordstrom Black Friday deals, be sure to check out our roundup here.
Nearly everything at Old Navy is on sale for up to 60 percent off.
The new Outdoor Voices (under old co-founder Ty Haney) is 40 percent off. Maybe get yourself another Exercise Dress.
Find your next wedding-guest dress (or just a high V-neck sweatshirt) for 25 percent off at Reformation.
Rothy’s machine-washable (and recycled from plastic bottles) shoes are up to 30 percent off, while the mary janes Veurink walked 10,000 steps around Florence in are almost half-off.
Name brands like Alex Mill, &Daughter, Still Here, and Staud are 25 percent off with the code HOLIDAY at Shopbop.
Use code SHOWTIME to get 25 percent sitewide (or 30 percent off orders over $1,000) at the preppy Tuckernuck.
& Other Stories offers 30 percent off sitewide for Black Friday.
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.