NFL forms partnership to bridge sports & fashion world

The National Football League and Fear of God announced today a multi-year licensing collaboration to create team and NFL shield apparel. The relationship marks another defining moment for the league and fashion house as both brands work to bridge the worlds of sport and fashion through an American luxury lens.

“As the NFL seeks to build relationships with leading names in fashion, Fear of God was a natural choice,” said Casey Collins, senior vice president of consumer products and licensing at the NFL. “Fear of God resonates deeply with our growing fan base, who are fashion-forward individuals and value design infused with simplicity. Together we’ve created a collection that embodies style and evokes a new standard of fan gear.”