FWRD announced the news yesterday (8 December), emphasising that Huntington-Whiteley’s appointment comes amid its ongoing market share growth as it continues strengthening its position as a “leader in the luxury space”.
In her new role, Huntington-Whiteley will lead the online marketplace’s fashion curation, merchandising and seasonal strategy.
FWRD added that under the model’s fashion direction, FWRD will continue to deliver “an elevated experience that seamlessly bridges style, content and commerce” globally.
Huntington-Whiteley said of her appointment: “As fashion director at FWRD, my role is about defining the brand’s fashion point of view through a modern, timeless, and refined lens.
“I believe in the power of storytelling through clothing, building a wardrobe that balances both sophistication and ease that truly resonates with the FWRD customer’s lifestyle.”
FWRD parent company Revolve Group co-founder and co-CEO Michael Mente said: “FWRD’s strong performance in today’s evolving luxury market underscores the significant opportunity ahead as we continue to scale.
“With visionary creative leadership guiding the brand forward, we’re continuing to elevate FWRD’s global presence and strengthen its position in the luxury space.
“As we invest in initiatives like our personal shopping program and expand our physical footprint, we’re deepening client engagement and driving long-term growth to ensure FWRD remains the destination for modern, curated luxury fashion.”