Saturday, March 21

More Americans are browsing and buying cars from their couch. But here’s what to know before you click-to-finance


Plush, temperature-controlled seating. Ample legroom for a family of four and even your dog. Space for your mugs. Amazon is betting that the couch is the best place to shop for cars — particularly if you’re a busy family.

Since launching Amazon Autos a year ago, the online retail juggernaut is keen to expand its reach and selection and is directly appealing to parents to promote the service (1).

At first, you could only buy a new Hyundai on Amazon Autos. By August 2025, dealers could list any brand’s used cars on the platform (2). Then in November, Ford joined, but is also limiting its offerings to used cars only. The platform is partnered with 130 dealers in 48 markets.

Amazon Autos Global Director Fan Jin says there have been growing pains.

“I would love to see more selection,” she said at the Presidio Group Auto Technology Conference in October (3). “That’s the No. 1 customer feedback.”

She added that based on feedback, the company is shifting gears to give online car buyers more time for everything: choosing the vehicle they want, deciding what extras they’d like to go with that choice — and considering the total cost associated with those decisions.

“We’re slowing that process down so that customers really understand of course the vehicle decision, but also the financial and product decision,” she said (5).

“So how do we build flexibility there and give them the time to think about it before they press that Place Order?”

That’s important. While the process is undeniably fast and convenient — no haggling, just picking up the car — it flips the entire script on the traditional car purchasing process.

And because financing happens before the test drive, it’s easy to feel locked in even when the car isn’t what you expected.

Small details can derail the speedy transaction. For example, any mistakes in the trim selection or disappointments during the test drive could make it difficult to walk back from the purchase, as financing is already finalized.

If you want to use the online car shopping experience and it’s available in your area, here’s what to know before jumping in.

Amazon Auto’s click-to-buy shopping experience starts with an easy-to-use interface that allows you to search for vehicles that suit your needs and compare options.



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