Every night before bed, Marissa Payne, a 25-year-old Sydneysider who works in the financial services industry, logs on to the second-hand shopping platform Depop. Payne has sold 65 fashion items on the site through its bright red mobile app. In the past month, her sales have netted her nearly $500, and she has another 38 active listings that could fetch her a total of $4000 – if sold.
Depop’s 45 million users, which have tripled from five years ago, are mostly Gen Z and young Millennials. Like Payne, they are scouring Depop for cheap basics or hunting for designer deals, where they might score a pair of Supre lounge pants or a barely worn Scanlan Theodore dress. Some 400,000 products are uploaded to Depop globally each day by its users as the demand for second-hand clothes grows.
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