Asus, along with brands like Dell and Framework, plans to raise laptop prices due to a critical memory shortage. However, it may soon challenge Samsung, Micron, and SK Hynix to keep costs from rising exponentially. According to Sakhtafzarmag, a Persian IT magazine, the Taiwanese company could open DRAM manufacturing plants in 2026.
The battle to keep laptop prices from surging
After the three memory sources shifted their focus to AI data centers, DDR4 and DDR5 RAM prices began skyrocketing. Even though Asus is a major force in the hardware industry, it’s not being prioritized for a stretched supply of components. Either it must pass the burden to buyers, or take more drastic action.
If it were successful, popular gaming laptops, including the ROG Zephyrus G16, could benefit. The company also sells a wide range of desktops and parts, which are under threat due to steep memory costs. Dependence on VRAM could also make its GPUs more expensive, leading buyers to hesitate before building new PCs.
As Wccftech notes, Sakhtafzarmag has correctly predicted significant developments in the tech world. Nevertheless, some observers are skeptical that Asus could begin producing its own memory on short notice. They may still need to buy modules from the major DRAM sources, limiting the advantages.
Asus look could look to China for help
One potential solution is CMXT, a Chinese manufacturer that recently made headlines. To the surprise of many analysts, it unveiled its own LPDDR5X and DDR5 RAM. In theory, the company could provide a much-needed alternative to giants like Samsung and SK Hynix.
Unfortunately, CMXT faces its own challenges in producing enough stock to make an impact. Among other obstacles, it contends with strict U.S. regulations on equipment imports. As a result, it has struggled to efficiently manufacture large quantities of chips.
Of course, Asus could also choose to sell its DDR5 RAM at high markups. That would not be the outcome consumers are hoping for. Buyers are desperate for any signs that the memory shortage may not last until 2028, as SK Hynix predicts.
I became interested in technology at a young age and enjoyed discovering the latest innovations. While earning college degrees in publishing, I created several PC hardware and gaming websites. My passion has always been to guide readers on what products can truly improve their lives. After many years as a Tech Writer for Game Rant, I’m anxious to share my knowledge with a new audience at Notebookcheck.