The Starting Point in 2017
As Prem Soni explained, the story goes back to 2017, when the family owned 2 kilograms of physical gold. At the time, gold was priced at approximately ₹2,800 per gram, placing the total value of their holding at around ₹56 lakh. In most middle-class households, such an asset would typically be sold to fund a large purchase, often triggering taxes and permanently ending future appreciation. This family, however, chose a different path.
Leveraging Gold Without Selling It
Instead of liquidating the gold, the family followed a traditional Marwadi principle: never sell gold, put it to work. They opted for a gold loan at an interest rate of about 10 percent, borrowing roughly 60 percent of the gold’s value. This allowed them to raise nearly ₹33 lakh while keeping the gold securely stored, without even incurring locker charges.
Turning Leverage Into Land
That borrowed amount became the down payment for a land purchase in Ahmedabad. In 2017, the plot was valued at ₹1.8 crore. The remaining cost was covered through a long-term bank loan. Monthly EMIs were comfortably managed through regular household income, ensuring that no existing asset had to be sold under pressure.
Asset Growth Over Time
Fast forward to 2025, and the impact of patience becomes clear. As noted by Prem Soni, gold prices rose sharply to around ₹14,200 per gram. The same 2 kilograms of gold, untouched and unsold, were now worth approximately ₹2.84 crore. Meanwhile, land prices in Ahmedabad compounded steadily, pushing the value of the original ₹1.8 crore plot to nearly ₹5.5–6 crore.
Net Worth in 2025
By 2025, the family’s balance sheet reflected assets of more than ₹8.3 crore. Gold accounted for roughly ₹2.84 crore, while land contributed over ₹5.5 crore. All of this stemmed from an original holding of gold worth ₹56 lakh, without trading, cryptocurrency exposure, or dramatic income increases.
The Core Lesson
Prem Soni emphasized that the real difference lies in mindset. Many people sell one asset to acquire another. In contrast, this family retained their asset and used it as leverage to multiply wealth. Gold did not directly buy land; it enabled the acquisition.
Why the Strategy Worked
According to Soni, gold grows quietly, land appreciates steadily, debt remains fixed, inflation works in favor of asset owners, and time carries the heaviest load. Wealth, he concluded, is not built by income alone, but by how assets are held, used, and allowed to grow.
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