R&B, the dynamic lifestyle fashion brand from Apparel Group, has opened its latest retail store at Orion Avenue Mall, bringing a refreshed world of everyday style and trend-led fashion to Bengaluru. The announcement was made on the Apparel Group India official LinkedIn page, underscoring the brand’s continued expansion in key Indian markets.
R&B, short for Rare & Basics, is a value and lifestyle fashion destination that caters to men, women, and children with a broad assortment of apparel, footwear, accessories, and lifestyle products designed for contemporary tastes. Launched by Apparel Group in Muscat Grand Mall, Oman, in October 2012, R&B has established a strong presence across the Gulf Cooperation Council (GCC) and India, becoming a preferred destination for quality fashion at accessible prices.
The new Orion Avenue Mall outlet complements R&B’s strategic growth trajectory in India, where the brand has rapidly expanded its retail footprint in urban centres such as Mumbai, Bengaluru, Ahmedabad, Hyderabad, and Thane. With ambitions of reaching an expansive global network of over 250 stores by the end of 2025, R&B’s retail philosophy focuses on delivering diverse fashion collections that blend modern trends with value-driven appeal.
Shoppers at the Orion Avenue Mall store can explore a wide range of seasonal clothing, casual wear, and statement pieces tailored to multiple age groups, reinforcing the brand’s commitment to inclusive and family-focused fashion. The store’s contemporary layout and curated product offerings are designed to provide an engaging and seamless shopping experience for visitors.
The launch at Orion Avenue Mall reflects Apparel Group’s broader strategy of strengthening R&B’s presence across India’s thriving retail landscape. Through a combination of offline engagement and omnichannel convenience, the brand continues to meet the evolving style preferences of modern consumers.