Monday, December 29

The 16 Items That Shaped the Fashion Conversation in 2025


What makes an It item It? It’s funny how sometimes, after a debut has been critiqued, street style looks have been laid to rest in an image gallery, and red carpets are but distant glamorous memories, the residue gathers around the most special things. We may not remember every look of every collection, but we recall pieces that made us feel something. We notice repetition. We remember buzz. A mix of these elusive factors that births fantastical items we remember long after the year has closed.

2025 saw a number of items shape the fashion conversation. Rubber flip flops had us reimagining the formality expectations of footwear in a modern wardrobe. Mrs. Prada’s fanciful aprons forced us to think about the role of runway subversion. And British designer Conner Ives thrust trans rights even further into the mainstream conversation with his “Protect the Dolls” T-shirt. Ahead, we’ve charted the 16 items that shaped the fashion conversation this year.

Havaianas Flip Flops

person styled in a casual yet chic outfit on a city street

getty

After The Row debuted their $600 variety, rubber flip flops entered the zeitgeist. Then, their Havaianas counterpart—at a much more approachable price point—reached their apex at Copenhagen Fashion Week this past August. The Scandi girls, always ahead of the trends, wore theirs with everything from little dresses to corduroy pants to track shorts.

Juju Vera’s Petra Necklace

Juju Vera’s Petra necklace was a staple among the fashion insiders this year. It was hard to go to a holiday party without seeing these silver shells around someone’s neckline. The style taps into a few trends at the moment: a general shift towards silver jewelry, a desire for long pendants, and a reverence for designs art deco in feel, making it a fashion-approved purchase for 2025.

Kendrick Lamar’s Superbowl Celine Jeans

new orleans, louisiana february 09: kendrick lamar performs onstage during apple music super bowl lix halftime show at caesars superdome on february 09, 2025 in new orleans, louisiana. (photo by gregory shamus/getty images)

Gregory Shamus

Kendrick Lamar’s choice of trouser for this year’s Superbowl Halftime show polarized audiences—but more for its silhouette than its fabrication. He paired his Martine Rose varsity jacket and black T-shirt with a pair of flared jeans from Celine. The jeans caused such a stir on social media that they clocked in as Lyst’s hottest product of Q1.

Labubus

paris, france march 08: a guest wears a burgundy bordeaux woven bottega veneta andiamo leather bag, light blue labubu bag charm, cream labubu bag charm, outside elie saab, during the paris fashion week womens fall/winter 2025 2026 on march 8, 2025 in paris, france. (photo by edward berthelot/getty images)

Edward Berthelot

You couldn’t escape Labubus in the first half of 2025. Popmart’s fuzzy creepy-cute plush toys jumped onto handbags all over the world. They were all over the international slate of fashion weeks. Even Naomi Osaka clipped a bedazzled one to her bag at the US Open.

Miu Miu’s Aprons

fashion model walking down runway in a colorful outfit

[“Isidore Montag”, “Launchmetrics.com/spotlight”]//LAUNCHMETRICS SPOTLIGHT

Miuccia Prada loves to subvert an archetypal trope. For Miu Miu‘s spring 2026 show, she took on the classic ensembles of housewives, more specifically, their aprons. But these were no ordinary aprons. They were patterned and embellished, paired with silk scarves, fancy jewelry, and funky footwear. And they sparked quite the conversation around these sorts of tropes on the runway.

Dries Van Noten’s Unexpected Sarongs

runway model showcasing a unique fashion design

Alessandro Viero//LAUNCHMETRICS SPOTLIGHT

Julian Klausner debuted for Dries Van Noten to much aplomb. For his first menswear collection, he added a series of long sarongs or pareos to a variety of ensembles, contrasting structured tailoring with their tropical prints. This came on the summer’s wave of silk scarves slung around every It girl’s waist in town.

The Marty Supreme Nahmias Jacket

london, england december 11: timothee chalamet outside bbc radio studios promoting new movie marty supreme on december 11, 2025 in london, england. (photo by neil mockford/gc images)

Neil Mockford

The whole Marty Supreme press tour has been a lesson in unconventional marketing, but the jacket that Timothée Chalamet designed with Nahmias has achieved a cult following in its own right. Together, their pop-up drew hundreds of people who waited in line for hours in downtown Manhattan for the chance to snag one for themselves. It hasn’t hurt that the jacket has now been worn by countless celebs including Hailey and Justin Bieber and Kylie Jenner.

Charvet x Chanel Shirts

fashion model showcasing clothing on a runway

Carlo Scarpato

Nestled in Matthieu Blazy’s debut show for Chanel was a collaboration to end all collaborations. The storied fashion house worked with Charvet, a decades-old French shirtmaker, to create beautiful shirts with crispy cotton embellished with pearl buttons. Charvet has long been a Parisian pilgrimage for fashion insiders, but this felt like it brought the brand even further mainstream. Though the collab might not be available yet, Charvet shirts certainly are—though hopefully it doesn’t do too much to inventory or prices.

New Celine Jazz Shoes

model walking down a runway showcasing a fashion outfit

Courtesy of Celine//LAUNCHMETRICS SPOTLIGHT

Michael Rider made a buzzy debut for Celine this summer, tagging his resort presentation onto couture week. We gawked at the skinny jeans, lusted after the uniquely tied scarves, and, most poignantly, longed for the laze-up ballet shoes he showed with a number of outfits. He had shoppers eagerly awaiting the times when those shoes would hit the racks—or turning to Repetto for similar styles.

Conner Ives’ “Protect the Dolls” T-shirt

london, england april 22: pedro pascal attends the thunderbolts* uk special screening at cineworld leicester square on april 22, 2025 in london, england. (photo by mike marsland/wireimage)

Mike Marsland

At the end of his Fall 2025 show, Conner Ives wore a T-shirt emblazoned with the phrase “Protect the Dolls” in support of trans rights he tossed together the night before—and it was an instant success. So much so that Ives continued to produce the T-shirt and worked with Trans Lifeline, a trans-led US- based charity that delivers life-saving services to those who need them most, to donate the proceeds of the sales. It has since been worn by numerous celebrities including Pedro Pascal and Addison Rae.

The Oasis Bucket Hat

liam gallagher, singer and guitarist with the british pop group oasis seen at the music industry soccer six tournament at mile end stadium, east london. (photo by avalon/getty images)

Avalon

The Oasis reunion tour certainly defined the earlier portion of 2025. Through a fashion lens, Liam Gallagher’s Kangol bucket hat, a key part of his iconic look dating back to the ‘90s, also cast its own influence. The new tour resurrected the style, making it popular once more amongst nostalgic attendees.

Chan Luu’s Toe Ring

stylish lightcolored sandals with circular cutouts

Courtesy of Chan Luu

This was the summer of the toe. Numerous jewelry brands launched fabulous toe rings to decorate the feet of their clients including Aflalo and Chan Luu. Tessa Tran, creative director of the latter brand, has released a series of them, including the Caprice with a Swarovski crystal.

The Polarizing J.Crew Pink Sweater

model wearing a pink sweater with patterned yoke over a denim shirt and jeans

courtesy of J.Crew

It’s fascinating what people will debate. Last month, J.Crew’s pale pink fair isle sweater angered some shoppers for one particular reason: it was designated for men despite its apparently feminine nature. Regardless, it’s now sold out.

Chanel’s Quarter Zip

person walking in casual attire with a handbag

courtesy of Chanel//LAUNCHMETRICS SPOTLIGHT

At his Chanel debut, Matthieu Blazy elevated the quarter-zip from a finance bro trope to the high fashion runways (though it, of course, went through many steps in between). He had us reconsidering all the preconceived notions around this wardrobe archetype—as corresponding discourse ensued on social media—and granting permission for the style-minded to incorporate one into their own closets, even though you can’t buy this specific one yet.

Dior Men’s Military Jacket

male model showcasing a stylish outfit on a runway during a fashion show

launchmetrics.com/spotlight

Jonathan Anderson’s debut for Dior launched a million conversations, but one item in particular took off immediately. The Louis XVI frock coat, since worn by celebrities (male and female) on red carpets and magazine covers, he showed for Dior men spawned a resurgence of the early 2000s military jacket trend.

Puma Sneakerinas

This year, sneakers got visibly slimmer, as evidenced by the resounding sneakerina trend—the love child of a sneaker and a ballet shoe. Puma’s ballet style Speedcat was a favorite in this category.



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