On January 2, Dior unveiled its Spring/Summer 2026 global campaign, photographed by David Sims. The campaign reinterprets the renewed vision of Dior under Creative Director Jonathan Anderson, presenting it through the lens of “character” as a central narrative device.
The setting is composed of wooden wall panels, parquet flooring, and carefully selected furniture and linens, creating a restrained yet aristocratic atmosphere. This minimalist environment, free from excessive decoration, allows the presence of each subject to come sharply into focus.
Featured in the campaign are actors Greta Lee, Louis Garrel, and Paul Kircher, footballer Kylian Mbappé, and models Laura Kaiser, Sunday Rose, and Saar Mansvelt Beck. They are portrayed in moments of pause—between rest, rehearsal, and changing—occupying an ambiguous space between reality and performance, as if suspended on the threshold of everyday life and staged representation.
Accessories play a crucial role in shaping character. From the tassel-covered Lady Dior bag to the elegant Dior Cigale, signature mini bows, the soft Dior Crunchy and Dior Bow bags, and Diorie, each piece carries a distinct personality, adding subtle nuance and playfulness to the figures portrayed.
The Spring/Summer 2026 Dior collection by Jonathan Anderson has been available since January 2, 2026, at Dior boutiques worldwide and through the house’s official online store.
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