Sunday, March 29

A Look At Procter & Gamble’s Valuation After A Year Of Mixed Shareholder Returns


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Procter & Gamble (PG) has attracted fresh attention after a stretch of mixed returns, with the stock roughly flat year to date but showing a double digit decline over the past year.

See our latest analysis for Procter & Gamble.

The share price has slipped over the past month, with a 30 day share price return of a 12.66% decline, while the 1 year total shareholder return of a 12.74% decline contrasts with a modest 3 year total shareholder return of 3.61%.

If you are weighing consumer staples against other themes in your portfolio, it can be helpful to see what else is moving by scanning 20 top founder-led companies

With Procter & Gamble trading at $142.71 against an analyst price target of $168.00 and an estimated intrinsic discount of about 30%, you have to ask: is this a buying opportunity, or is future growth already priced in?

According to the most followed valuation narrative, Procter & Gamble’s fair value sits at $121.06, which is below the recent $142.71 share price.

Procter & Gamble, despite being within a very competitive industry, still has some competitive advantages. This is reflected in its higher operating margin above the ~20% mark and the Morningstar Wide Moat rating. In addition, the fact that ROIC is double the cost of capital indicates that its capital allocation is being well managed.

Read the complete narrative.

Want to see what holds this valuation back despite strong margins and a wide moat? The key assumptions sit in revenue growth, cash flows and future multiples.

Result: Fair Value of $121.06 (OVERVALUED)

Have a read of the narrative in full and understand what’s behind the forecasts.

However, this view could shift quickly if revenue growth stalls further or if margin pressure weighs on cash flows more than the current assumptions allow.

Find out about the key risks to this Procter & Gamble narrative.

Our DCF model tells a very different story to the $121.06 fair value above. On these cash flow assumptions, Procter & Gamble screens as good value, with the current $142.71 price sitting about 30% below the SWS DCF fair value of $203.99. Which narrative do you find more convincing?

Look into how the SWS DCF model arrives at its fair value.

PG Discounted Cash Flow as at Mar 2026
PG Discounted Cash Flow as at Mar 2026

Simply Wall St performs a discounted cash flow (DCF) on every stock in the world every day (check out Procter & Gamble for example). We show the entire calculation in full. You can track the result in your watchlist or portfolio and be alerted when this changes, or use our stock screener to discover 61 high quality undervalued stocks. If you save a screener we even alert you when new companies match – so you never miss a potential opportunity.

With mixed signals on value and sentiment, this is a moment to look closely at the details, weigh both sides, and act on your own view using 4 key rewards and 2 important warning signs

If this Procter & Gamble story has you thinking more broadly, do not stop here. Use the Simply Wall St screener to surface fresh opportunities.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Companies discussed in this article include PG.

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com



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