Action Xtreme, the London-based action studio co-founded by Chee Keong Cheung and Andreas Roald, is moving into music publishing through a new division – AX Music Publishing – formed in partnership with Atlantic Screen Group.
The venture will be responsible for developing and commercializing original music tied to the company’s productions, with the door open to outside projects that fit its action-oriented focus. Planned income streams include sync deals, performance royalties and distribution through digital platforms worldwide.
Atlantic Screen Group, which has worked across music publishing, supervision and screen music services on a global basis since 2010, will take on catalogue rights management for Action Xtreme and handle music supervision duties on its upcoming productions.
“Launching our own publishing arm allows us to build long-term value around original music and our library,” Cheung said. “This is a major step forward for our creative ecosystem as we ramp up production activities in 2026 and 2027.”
Rupert Hollier, chief operating officer at Atlantic Screen Group, added: “Their commitment to creative excellence and creator ownership aligns perfectly with our mission. Together, we’re building a powerful platform for music talent to thrive globally.”
The publishing division is one piece of a wider effort by Action Xtreme to operate as a fully integrated studio, with music rights joining development, education, production and distribution under one roof.
On the production side, the company’s Nigeria-shot film “Son of the Soil” landed at Netflix and shot to the top of the platform’s charts in the country on its first day of availability. The title has since played in cinemas across Africa and in the U.K. and U.S. markets, and has earned recognition at film festivals internationally.
Still to come are “Bad Day at the Office,” a POV action film with John Hannah and Radha Mitchell, and “The Experiment,” a sci-fi horror feature headlined by Rhona Mitra and Famke Janssen. The studio has also struck a three-film deal with Trinity Content Partners covering co-production and distribution, and secured a first-look agreement with Moses Babatope’s Nile Entertainment focused on action fare for African audiences.