ALLDAY PROJECT sit down with CLASH for their first European interview to discuss their self-titled debut EP, breaking stereotypes and boundaries and their efforts to constantly evolve.
Having become one of the buzziest groups in Korea in 2025, ALLDAY PROJECT are poised for their big global breakthrough with their dynamic and versatile self-titled debut EP.
Whenever you ask somebody in Korea, “Who is your favourite group right now?” There’s a high chance they’re going to say ALLDAY PROJECT.
The five-member group – made up of Annie, Tarzzan, Bailey, Woochan, and Youngseo – debuted in June 2025 and instantly captured the imaginations of the youth in Korea with their defiant attitudes and boundless creativity.
ALLDAY PROJECT burst onto the scene with hit singles ‘FAMOUS’ and ‘ONE MORE TIME’, which set the group on an inevitable course for global stardom.
Having already established themselves as one of the groups to watch in 2026, ALLDAY PROJECT continue their hot streak with their debut self-titled EP, which shows a new side of the group with innovative and versatile tracks.
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Congratulations on the debut EP! How has it been to see the fans’ responses?
Bailey: It’s always really shocking and unexpected. We are always just working on the music and the creative aspect of things as well. So, while being busy and swamped with schedules, every once in a while we see the fans’ responses, whether in-person or online; it’s always shocking to see the love and support.
What message did you want to convey with this EP?
Tarzzan: We focused on our progress and making music rather than the end result. In regard to the message, ALLDAY PROJECT are the message.
This is a big moment in your careers so how did you feel approaching your debut EP?
Bailey: We all walked in, mutually agreeing to be open to anything. We were open to any possibilities, creatively or technically. Whatever happens, we are going to experiment with this and try everything. With a lot of the music or performances, some of it worked and some of it didn’t work but we were all down for that rollercoaster.
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What was the day on set like filming the ‘LOOK AT ME’ music video? It’s got such high-octane choreography and an interesting concept.
Annie: With filming the choreo part, that was in the midst of when we were the busiest. So, learning all of that in a day and having to shoot that, we weren’t sure how we were going to do that. But Bailey here, she figured it all out and taught all of us to make sure all of the members and the dancers knew the choreo. It turned out so well when we saw it on the monitor on the day of the shoot, we were like, “How did we pull this off?”
Even with the music videos, we are focusing on making it the most ALLDAY PROJECT as possible. Obviously, we all want to look cool and look good but having that aspect of, “What can we do a little differently”, which will have whoever is watching making it feel that this is what they want to show.
With the ‘LOOK AT ME’ music video, there are so many different ways to interpret it. Even for us shooting the video, we weren’t 100% clear on what the video was going to turn out like and you can see that in the video as well.
If you didn’t know how it was going to turn out, it must have been also interesting to anticipate the reaction of the fans?
Annie: With the director whom we worked with for that specific video [Rimayoon], we also worked with for our FAMOUS music video. She uses a lot of CGI so when we are filming the music video, we sometimes don’t know how it’s going to look when that specific shot is in the video. When we first watched it before it came out, we were like, “Oh my God, that’s so cool!” It’s always super fun for us to watch as well.
It might be hard to put into words but how would you define what ALLDAY PROJECT represents?
Annie: As you said, it’s really hard to put into words. Being undefinable is what we would like to define ourselves as, as funny as that sounds. The key thing is that we don’t want to put ourselves in a box and we always want to challenge ourselves, even if that means we are going to fail at times. Some things might not work but we keep on trying new things and don’t want to be in the safe zone but rather break stereotypes and boundaries and that’s what we are trying to show the audience.
Is that why you think you’ve captured the attention of the younger generation in such a meaningful way?
Tarrzan: For me, it’s easy to explain. Each member is like the Infinity Stones on Thanos’ gauntlet. Together, we can change the whole world. I call ALLDAY PROJECT, “The Gauntlet”
Bailey: It’s a project. As much as we are working on ourselves as individual artists, when we come together, whatever that dynamic is, that’s always going to be a never-ending project.
That’s really interesting. I was going to ask about how you’ve adapted after achieving so much in a short space of time but you said it perfectly that it’s a “project.” Does that take the pressure off because there’s no end goal and you’re always building?
Bailey: That’s a big part of who we are and who we want to represent as artists. Rather than setting a goal or specific concept as a group or as people, we are always trying to evolve musically as well as humans. Who knows where that’s going to take us?
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‘YOU AND I’ shows a new side of ALLDAY PROJECT… What was this like to explore?
Youngseo: When I first got the chance to hear the track, I thought it was a really different sound and something that could show a new side of the group. The song is heavily leaning into the vocal parts. I really spent a lot of time studying how to bring these vocals to life and how to express a wide range of vocals in the track. With the vocals, the other members wanted to approach in new ways, such as rap.
Annie and Woochan, you both recorded ‘WHERE YOU AT’… What was it like to collaborate on this track together?
Woochan: I made the beat with my producer and I wasn’t expecting the “WHERE YOU AT” track. I just made my bit and I was just mumbling, “Where you at? Where you at?” Then, my producer said that it was cool, so I just kept going and developed it and made the track. We just trusted our gut instincts.
Annie: I think how it differs from working on the group’s songs, even from the basic structural part, when we are deciding on parts or making parts for other people. For the group parts, we need it to be a song where everyone is somewhat satisfied with which part they are singing or which part they get to work on. Going from 5 to 2 is so different. We decided to both rap on this song, so it was a completely different process. Woochan also made it from scratch as he wrote the beat as well.
Woochan, do you usually make beats from scratch or was that unique for this song?
Woochan: I started the process when I came to The Black Label because the working style is very impulsive. We go to the booth and just rap and freestyle. I do it.
Annie: The world hasn’t seen it yet but the male members of our group have crazy talent in the producing realm of things that people haven’t experienced yet and I’m really excited for people to someday get to see what they can do in terms of beat making, songwriting and song-making and how they can make a song from scratch.
Whilst on the subject of versatility and showing a new side of the group, I loved ‘MEDUSA.’ What inspired this Rage Rap track?
Tarrzan: To show our progress and growth, I really wanted to connect a track with our double single. I was inspired by one of the lines in ‘WICKED,’ “See Me Medusa.” Whilst I was making the track, I met my twin brother Nick Spiders, who produces Playboi Carti and Ken Carson at Opium. He played a couple of beats for me and I chose this one. We started to do mad freestyle and organised it.
Was an Opium-inspired / Rage Rap track something you always wanted to do?
Tarrzan: No, it just happened naturally as we bonded. Before I knew he was an Opium producer, I met him as a person and we bonded and shared our musical tastes. Then, we started to work together, so it came naturally with what we want to present in art and the sound we want to bring to people.
Are you working towards a tour? If so, what atmosphere and environment would you like to foster within your shows?
Bailey: In terms of a concert environment, it’s 100% 50/50. The energy that is given from the crowd is going to keep building and keep creating that energy in the room. As much as we are pushing ourselves to be authentic, I hope we can attract those authentic people so we can keep pushing them and they can keep pushing us and we can keep creating this ALLDAY PROJECT. It’s really not just us. ALLDAY PROJECT is also the person who is listening
Tarrzan: ALLDAY PROJECT don’t want to be defined as being a Hip-Hop group, our goal is to make our own genre. Anybody can pull up to our concert, these can be Hip-Hop fans or R&B fans, just music fans in general can enjoy our music. That is our main goal for a concert.
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Have you noticed this diversity within your fanbase since releasing your debut EP as there’s something for everyone?
Annie: Whenever we interact with our fans, I always realise that ALLDAY PROJECT is not just us. With the people who listen to our music and our fans, ALLDAY PROJECT is a lifestyle which we all share. We don’t want it to be, we are the artists and they are the fans. All of us are in a community sharing this common lifestyle and common passion for life. Because we try to realise such diverse music and show a very diverse look and showcase a variety of ourselves, that helps attract different people to listen to our music who would have never even clicked on us before.
You have such good chemistry as a group… Did this come naturally, or did it take time to build?
Woochan: From the first moment we met, we felt it, we were on the same page. We want to be cool and we all love hip-hop and that’s what brings us together.
Annie: I can still remember the day that we all met. Tarrzan and I already knew each other and Bailey and I knew each other but the day we finally got together as a group, there was this unspoken feeling that this was going to be something cool. We all have such big aspirations and dreams to do something cool. Instantly, even though it was my first time seeing Woochan and Yongseo in real life, we became best friends so quickly because of those shared dreams and shared hope for something big that was about to happen.
Do you remember the first day in the studio where you felt this click?
Annie: I think the first time was when one of our producers played the song ‘FAMOUS’ for us and when the chant, “We Ain’t Even Famous” played, we all looked at each other and were like, “Okay, this is our song that we need to come out with! This is our time now.”
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ALLDAY PROJECT’S new EP is out now.
Words: Adam Davidson
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