Press release in full
Amsterdam, 13 April 2026 – AGON by AOC, the world’s leading gaming monitor brand, has once again confirmed its position as the No. 1 gaming monitor brand in Europe for gaming displays of 144 Hz and above. According to the latest Context market data covering Q1-Q4 2025, the brand has maintained its market leadership throughout the year, closing the period with a quarterly market share increase of 2.5%, reinforcing the strength of its competitive position in the European gaming display segment.
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Consistent growth in a maturing market
The European gaming monitor market continued to expand in 2025, and AGON by AOC grew alongside it. The brand recorded an 8.2% year-over-year increase in market volumes and a substantial 45% quarter-over-quarter volume uplift in Q4 2025, reflecting sustained consumer demand for high-performance gaming displays across the continent.
This consistent performance is the result of a deliberate product strategy that spans all tiers of the gaming market. From the AOC GAMING range, offering high refresh rate Fast IPS and QD-OLED displays designed for versatile gaming experiences, through to the AGON PRO line-up featuring cutting-edge QD-OLED technology or exceptional 610 Hz refresh rates for the most discerning enthusiasts and esports professionals, AGON by AOC offers a comprehensive portfolio tailored to every level of competitive play.
OLED momentum accelerates
A defining trend for 2025 has been the accelerating adoption of OLED technology in gaming displays. By Q4 2025, AGON by AOC’s market share in the OLED gaming segment grew by 1.5% year-over-year and an additional 1.5% quarter-over-quarter, reflecting both the brand’s commitment to this technology and the increasing appetite among gamers for OLED’s superior contrast, colour accuracy, and responsiveness.
With a growing range of QD-OLED models already available in the AOC GAMING and AGON PRO line-ups, the brand is well positioned to capitalise on this momentum as OLED technology continues its transition from premium niche to a broader segment of the gaming display market.
“Maintaining our leadership position in Europe is a reflection of how well our product strategy resonates with gamers across the region. Our focus has always been advancing display technology across the gaming market.
Whether that means bringing 240 Hz and above refresh rates to a broader audience through our AOC GAMING range, or pushing the boundaries of what is possible with QD-OLED in our AGON PRO and recently also in our AOC GAMING series, we are committed to delivering strong performance and innovation at every level.”
Stefan Sommer, Vice President Europe, AOC International B.V
The 240 Hz threshold and beyond
The competitive gaming display landscape has fundamentally shifted. Where 144 Hz was once the benchmark for gaming monitors, 240 Hz has now become the standard that serious gamers expect. AGON by AOC has been instrumental in driving this transition, with an extensive selection of 240 Hz and above models available across both the AOC GAMING and AGON PRO product lines.
In 2026, the brand plans to further expand its high refresh rate portfolio, continuing to democratise access to ultra-fast displays. This includes new models across all product tiers, ensuring that the performance advantages of 240 Hz and beyond are available to the broadest possible audience.
“The figures speak for themselves, but what they really represent is the trust that European gamers place in our brand. Growing volumes by over 8% year-over-year while maintaining a stable and increasing market share tells us that we are meeting the needs of the market. Looking ahead, our investment in OLED technology and ultra-high refresh rate displays will allow us to continue setting the pace in 2026.”
Richard Chang, Head of Sales Europe, AOC International B.V.
Gaming innovation reaching new audiences
The technological expertise developed through AGON by AOC’s gaming portfolio continues to influence the broader display market. Innovations first introduced in gaming monitors, such as higher refresh rates, improved panel response times, and enhanced colour accuracy, are increasingly finding their way into professional and business displays. AOC’s current line-up already includes office monitors with 100-120 Hz refresh rates, bringing a noticeably smoother visual experience to everyday computing tasks, a direct result of the research and development driven by the gaming segment.
United Kingdom
In the United Kingdom, AGON by AOC retained its No. 1 position in the gaming monitor segment (144 Hz and above). The UK remains a strategically important market for the brand, and AGON by AOC will continue to invest in delivering innovative, high-performance displays to British gamers across all product categories.