Sensor Tower has published a new report with a comprehensive review of how mobile gaming performed in 2025, and its outlook for the year to come. Here are the details.
‘Mobile game revenue rose 1% despite downloads fall’
Last month, Sensor Tower published its State of Mobile 2026 report, noting that, for the first time, consumers spent more on apps than on games in 2025, despite a collective 444,630,000,000 total hours spent gaming worldwide and a 1% bump in revenue compared with 2024.
Now, the company has published its State of Gaming 2026 report, which dives deeper into how the mobile, PC, and console gaming markets performed in 2025 and what to expect in 2026.
Specifically for the mobile gaming market, the report says the App Store saw a record $52.5B in revenue in 2025, up just 0.6% year over year.
Still, that figure topped Google Play ($30B) and Steam ($11.7B) combined, even as Steam posted the fastest year-over-year growth at 13%.
The picture flips when it comes to total downloads: the App Store logged 7.8B in 2025 (down 5.7%), while Google Play reached 42.4B (down 7.3%). Steam, meanwhile, saw 857M downloads, up 6% year over year.
When it comes to new releases, the App Store saw an 11.4% increase to 55,300 games in 2025, far behind Google Play’s 150,000 (up 45.9%), but still ahead of Steam’s roughly 20,000 releases (up 8.4%).
The report also leaves no doubt that Roblox dominated the market in 2025, with an average of nearly 450 million monthly active users, including almost 100 million from iOS.
Roblox was also the top app for male and female audiences in the US across all ages 18-54, followed by Clash Royale for male gamers and Block Blast! for female gamers. NYT Games took the #1 spot for users aged 55 and up.
To learn more about Sensor Tower’s State of Gaming 2026 report, follow this link.
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