Atlantic Music Group and Fader Label have entered into what the companies describe as a “multi-level partnership.”
The deal includes a 50/50 joint venture to sign and develop new and established artists, alongside distribution and support services for the independently operated Fader Label‘s existing roster and catalogue.
It will also see an expansion of the services that Fader Label‘s own independent distribution arm, Fader Distribution, can offer to developing artists.
Elliot Grainge, Chairman and CEO of Atlantic Music Group, said: “Fader Label has established itself as an artist-forward home to a thoughtfully curated roster of creatives. Through the years, it has solidified itself as a reputable tastemaker with a proven track record for artist development.
“This partnership is important to Atlantic Music Group as we have a shared spirit – identifying and nurturing artists who are intentional in their craft that will continue to shape music in new and exciting ways.”
“This partnership is important to Atlantic Music Group as we have a shared spirit – identifying and nurturing artists who are intentional in their craft that will continue to shape music in new and exciting ways.”
Elliot Grainge, Atlantic Music Group
Fader Label was co-founded in 2002 by Jon Cohen and the late Rob Stone, growing out of the pair’s Cornerstone Agency and The Fader magazine, which they had launched in 1999.
Over the years, the label’s roster has included Clairo, Matt & Kim, Yuna, Binki, Slayyyter, Shallou, James Ivy and Saul Williams. Releases across the label’s catalogue have collectively generated billions of streams, according to the announcement.
Jon Cohen, CEO and co-founder of Fader Label, said: “We are excited to join the Atlantic Music Group family. From the moment we met Elliot, Tony and Zach, along with our long-established relationship with Alana, we knew they were the right partners to help us take Fader Label to the next level.
“They are fearless in a business that needs more leaders brave enough to break the rules. Above all, they put the artists first and show endless commitment to artist development, and that is what The Fader is built on.”
“We are excited to join the Atlantic Music Group family.”
Jon Cohen, Fader
Cohen’s reference to “Tony and Zach” is to AMG General Manager Tony Talamo and Chief Operating Officer Zach Friedman, both of whom were promoted to their current roles when Grainge took over as CEO in October 2024.
(“Alana” is understood to refer to Alana Dolgin, AMG’s President of Digital Marketing.)
The partnership is the latest in a series of joint venture and label deals struck by Atlantic Music Group under Grainge‘s leadership. In February, AMG entered into a joint venture with Today Is Vintage, the indie label founded by Swedish executive Rebin Shah. In September 2025, the company struck a JV with Ricky Hil’s Limosa Nostra Records, and in February 2025, it formed a partnership with Abou “Bu” Thiam‘s BuVision label.
Fader Label and Atlantic already have a connection. Clairo, who released her debut EP and first album through Fader Label, signed to Atlantic Records in September 2025.
Stone, who co-founded Cornerstone Agency in 1996 before launching The Fader and Fader Label with Cohen, died in June 2024 at the age of 55. The pair had built Cornerstone into a music marketing operation with over 100 employees and more than $100 million in annual revenue, according to Variety.
Fader Label‘s current executive team includes Carson Oberg as General Manager and Anthony Holland as COO, alongside Cohen as CEO.
Atlantic Music Group, the Warner Music Group-owned label group that houses Atlantic Records, 300 Entertainment and 10K Projects, has been reshaped since Grainge assumed the CEO role in October 2024. Recent leadership moves have included the promotion of Kevin Weaver to the newly created role of President, Atlantic Music Group in January, and the appointment of Dave Rocco as Chief Creative Officer in December 2025.Music Business Worldwide