Best Black Friday deals 2025 – live updates on beauty, fashion & home

When it comes to Black Friday and all things home, there are two items everyone goes for: air fryers and coffee machines. Truly, my twin passions: the things that keep me fed and functioning.

The good news is that this year the deals are hotter than an air fryer at 200°C and stronger than a double espresso. We’re talking a brilliant saving on my all-time favourite Ninja air fryer and a rare discount on one of Sage’s most coveted coffee machines.

But because I can’t keep a good bargain to myself (well… I try), here’s a little sneak peek at my top four.

I’m the one who tests all the things that make your home tick, from KitchenAid stand mixers and Le Creuset casserole dishes to dehumidifiers and electric blankets. In fact, I’m currently cocooned in my heated throw as I type, so if you don’t own one yet, consider this your sign to take warmth and cosiness a little more seriously.

I’ve also been feeling festive for months now, so brace yourself for a flurry of Christmas content. Fun fact: I bought my first mince pie on October 1st and have genuinely lost count of how many I have had since since. My Christmas bedding, complete with a red trim and crochet gingerbread men, also went on in October. So think of me as your one-stop shop for fairy lights, festive inspo, and unapologetic seasonal cheer.

You’ve got me for the next two hours, sharing the best deals I’m adding to my basket. Just promise you’ll let me snag the saving first.

I’m signing off now to take in some fresh air and do my own shopping! Hopefully, my selection of Black Friday health deals has made some of your buying decisions easier today.

Keep an eye on the health channel if you’re still stuck for ideas, as we have fitness trackers in the Garmin sale, home gym buys in the Decathlon sale, the cheaper Aldi Reformer Machine alternatives, and more.

Now, I’ll leave you in the VERY capable hands of our Homes Ecommerce Editor, Laura Honey. I’m very excited to see what she recommends…

I know I’m biased, but I think gifting people products that genuinely improve their day-to-day wellbeing is one of the best approaches to Christmas, birthdays, and other special occasions.

A premium candle never goes down badly (and the Winter fragrance from The White Company is on sale now), I love the Stanley Quencher as an unexpected present for friends who I know never drink enough water, and given that everyone is a little stressed out these days, the Neom Perfect Night’s Sleep Magnesium Body Butter is a welcome treat.

I’ve also added a few gift ideas under £25…

I promised you walking pads, I promised you an easy way to get your steps in at home, so I am here to deliver my favourite deal on the best walking pads of 2025. While I was initially sceptical of these mini treadmills, the CitySports Walking Pad sitting in my home office is probably my most-used purchase of the year.

I bought it back in the summer, and since then, my step count has gone up to an average of 12,000 steps a day, with my twice-weekly walking commute factored in there, too. I use my walking pad between meetings, while I’m watching my shows, and when I’m on the phone with friends. At just over £100 right now, however, I do wish I’d waited to buy as this is the best deal I’ve seen on it for months!

In the past year, there’s been one constant trend I’ve seen on woman&home: walking. Hundreds of thousands of you browse our how-to guides on workouts, walking pads, hacks on getting more steps in, and want to know the best walking shoes to buy.

I don’t blame you, either. In 2025, walking shoes are cool. They’re not only comfortable and supportive, but they’re celebrity-endorsed, with Jennifer Lawrence, Oprah Winfrey, and Jo Whiley in Salomon, Reese Witherspoon in Danner, and Jessica Alba in Hoka.

These are the three pairs you loved this year…

Having just moved house and with seasonal events fast approaching, I was on the hunt for a toaster bargain, a Fitbit to buy for my Mum’s birthday, new headphones for my brother, and something not too pricey for Secret Santa with my friends. Imagine my surprise when I found I could buy all of these items from one retailer, with some of the best deals overall this Black Friday? Argos is the place to be!

Every morning, the first thing I do (before I even take a sip of my tea!) is check my Oura app. Out of all the fitness trackers I’ve worn over the last year (and it’s got to be more than 20 at least), the Oura Ring 4 is the one I find myself talking about the most naturally with friends and family.

The sleep and stress insights are unmatched, the app interface is so pleasing to look at and easy to understand, and the insights can genuinely help you make healthier habits. Check out my full review if you want to know more about why I love it.

In the meantime, my favourite gold colourway is over £100 off right now at Healf…

First things first, let’s talk activewear basics. While you can get away without the latest running watch or fanciest gym membership, essentials like leggings, tops, and jackets can truly influence how much you enjoy your workout, which is what matters at the end of the day!

When it comes to support and comfort, I have a few favourite brands: Lululemon, Sweaty Betty, and Gymshark, so you can bet I’ve been browsing the sales here this morning…

Hi, I’m Grace Walsh, Health Channel Editor at woman&home. I’m your expert on all things wellness-related this Black Friday, whether it be the walking pad or indoor bike purchase you’ve been thinking about, the upgrade to your workout wardrobe, or simple gifts for the wellbeing enthusiasts in your life.

There’s so much noise in the world of wellness and even more so over Black Friday. I’m hoping to cut through it all. I’ve been covering the seasonal sales for the last six years, so believe me when I say that I know a good deal from a ‘meh’ one – and I’ve got no interest in recommending something that I don’t or wouldn’t use myself.

Over the next two hours, I’ll be sharing what I’m buying and deals on my favourite products of 2025, from leggings in the Sweaty Betty sale and Lululemon sale to easy ways to elevate your workout routine for less.

That’s me signing off for now (my coffee machine is concerned for my whereabouts). I hope to have made your Black Friday beauty shopping journey just that little bit easier this morning. And if you want to see what else myself and the beauty team are shopping today, keep an eye on our beauty pages and the best Black Friday beauty deals we’ll be sharing throughout the weekend.

Otherwise, stay tuned for woman&home Heath Editor, Grace, who will be bringing you all the best health and wellness buys today has to offer…

If you only have £25 to spend and want to get yourself a little treat that both feels like a moment of indulgence and will help streamline your beauty routine, I would use it on the Merit Great Skin Double Cleanse cleanser.

An innovative new launch from 2025, it takes away the need for an evening double cleanse, dissolving away makeup, skincare and buildup, and making sure it’s all washed away in one fell swoop. It gently exfoliates the skin without stripping and leaves a soft and nourished complexion in its wake.

It’s no secret that I’m a big fan of the brand’s cult hair tools (which I think are definitely worth their cult status), having previously waxed lyrical about the Dyson Corrale hair straightener, and more recently, the transformative results the newest Dyson Airwrap Co-anda 2x has had on my hair.

But if there’s a Dyson tool I think you should invest in today, it’s the Dyson Airstrait.

A favourite of our Contributing Beauty Editor, Lucy, this innovative wet-to-straight tool allows you to blow dry your hair straight, saving time in your beauty routine and giving you the opportunity to create smooth, sleek, and voluminous looks.

“I hate that one of my favourite haircare tools costs £450,” says Lucy, “but it’s not something I would recommend were it not so integral to my hairstyling regime.

“Drying and styling hair straight, or creating a stretched blow-dry in very curly and coily hair, it makes light work of the task. My naturally loose curly hair is dried straight and smooth in record time, feeling soft and with just a hint of body – and aside from the odd quick refresh, that smoothness lasts until my next wash. Though it can only rough-dry or simultaneously dry and straighten, it’s my go-to for styling my hair straight or the pre-smoothing step before I tong in some loose waves.”

Everyone loves a good fragrance buy, especially one that will get you compliments everywhere from your morning train carriage to the doctor’s waiting room. One that we’ve seen people loving all year round has to be YSL’s iconic Libre. A complex floral scent that opens with lavender and fruits, and journeys through hints of jasmine and a generous orange blossom heart, leaving a lingering warm impression of musk, cedar and vanilla on the skin, it’s a scent that works for any occasion.

A favourite in our best long-lasting perfumes guide, it’s one that we saw everyone snap up last year when the sales hit.

There are so many retailers serving great deals today, but my favourite for reliable and significant deals on truly worthwhile beauty products has to be Lookfantastic.

They have around 30% off on most industry favourites, with some seeing even bigger deals. There’s certainly some big discounts on some of my go-to products, including the Laura Mercier Translucent Loose Setting Powder and the La Roche-Posay Cicaplast Balm B5 Multi-Purpose Repairing Balm.

The online retailer also has some incredible deals on beauty boxes, with up to 50% off on some high-end brands, like Clinique, Estée Lauder and PerriconeMD.

If you’re looking to buy some beauty bits today, I’d definitely pop by their website to see if you can nab any of your favourites.

Most haircare enthusiasts will know that Color Wow is a brand to pay attention to. Their Dreamcoat spray is one of the most widely-used products in the industry, providing a professional keratin blow-dry look at home and lasting over a few hair washes and even their Money mask is a bestseller in most beauty retailers.

And while I do love those industry favourites, I’ve recently been won over by one of the brand’s newer products, their Dreaming hair mask. It’s a repair and resurfacing treatment, designed to smooth frizz-prone, damaged hair, and eliminate “fluff and puff” for shiny, glossy finish.

And don’t just take my word for the results, our entire beauty team are big fans of the Color Wow Dreaming treatment too…

I always advise that Black Friday’s a great time to buy your favourite skincare bits that might be slightly towards the higher end of your beauty budget. One brand that’s always reliable on the deals front is industry favourite Elemis – and this Black Friday event is no different.

You’ll find an array of Elemis deals around this morning, but here are some of the best I’ve seen…

Hi, I’m Aleesha, Beauty Shopping & eCommerce Editor here at woman&home. As your resident beauty shopping expert, I’ve already had my eyes on this year’s Black Friday deals over the past couple of months, while they’ve been slowly trickling out and getting bigger and better by the day.

With seven years’ experience monitoring all the best sales throughout the year, and six Black Friday events under my belt, I know a good deal when I see one.

Whether it’s bestselling hair tools, popular makeup buys, or my perfume and skincare favourites, I can distinguish the worthwhile gems from the noise, so I’ll be sharing everything that I’m telling all my friends to buy today.

Oh, the Christmas bedding vibes just got me in the mood for a little scroll over to the Anthropologie Black Friday sale – 40% off!! I need these cropped wide-leg trousers in my life, and just look at the Chéri Ruffled Tulle Midi Skirt by Anthropologie – I’d wear that baby on the school run!

There’ll be plenty more delicious Black Friday homes deals on this live hub later today – stay tuned because our team will be bringing you the best Black Friday deals on everything from mattresses to air fryers – but can we just have a moment for the Habitat Black Friday sale? And in particular, this Habitat Candy Stripe Pink & Red Bedding Set – WANT!

I can’t lie, I’m not thrilled about this, but my favourite adidas trainers have just been reduced even further in this Amazon Black Friday deal – I felt smug paying £56 instead of £70 recently but now there’s 40% so they can be yours for just £40. No, honestly, I’m happy for you.

Squee, I’ve just spotted that Trinny London has dropped a 40% off Black Friday sale!

Our brilliant beauty editors are in the wings, ready to bring all of the best Black Friday beauty deals shortly, but I can’t resist telling you that Miracle Halo is literally my favourite make-up product of all time.

We can’t talk advent calendars without talking about board games. Outsmarted! is my top game pick, and they’ve just dropped an incredible 50% Black Friday discount on the bestselling interactive game based on the quiz. Packed with 10,000 constantly updated questions, it blends classic board-game fun with smart tech – you actually use your phone or tablet as controllers, so it feels like you’re taking part in a real TV quiz show.

Normally £39.99, it’s now just £19.99 – a brilliant upgrade for your Christmas games cupboard.

There’s no denying that Amazon has some of the best Black Friday deals you’ll find. The first thing going in my basket is this cracking Nutella advent calendar – 24 days of mini spreads, biscuits, B-ready treats and fun surprises like socks and ornaments. Get in my belly!

Speaking of my favourite things…

Cricut’s Black Friday deals include up to 40% off, and the sale runs through to 6th December – and the savings are seriously impressive.

You can get up to 40% off best-selling Cricut machines, heat presses and bundles, including some of their most popular crafting essentials. These are deals not to miss if you’re a crafter, a DIY-lover, or shopping for the creative person in your life.

The Black Friday Cricut deals include:

There are also brilliant discounts on the Cricut EasyPress Mini Bundle, Cricut Joy + Insert Card Bundle, and more across heat presses and accessories.

If you want to explore the full Black Friday range, it’s well worth a browse – the deals run long, but the best bundles always go first.

The Wild Black Friday sale is officially live – and it’s a good one.

Launched in 2020, Wild is a UK-based brand on a mission to eradicate single-use plastic from bathrooms with its innovative, natural, refillable alternatives. Sustainability sits at the heart of everything they do, and their eco-friendly personal care range is designed to make a positive, long-term impact — both for consumers and the planet.

This is one of the very few products I’ve continued to buy again and again after first receiving a sample to test. Perimenopause completely threw off the effectiveness of the deodorant I’d relied on for 20 years, so I made the switch to Wild – and I’ve never looked back.

Wild’s formula is packed with 97% natural ingredients and delivers 24-hour odour defence that really holds up.

For Black Friday, you can get 30% off sitewide all weekend with the code AFFBF30. There’s no minimum spend, the brand-new Chrome Case collection is included, and the discount applies at checkout.

Next on my mind this morning – after coffee, of course – is getting dressed. Which reminds me that one of my all-time favourite products has a cracking Black Friday sale on… (stay tuned, it’s a good one).

Black Friday 2025 is the perfect moment to finally invest in a decent coffee machine – but with so many models, features, and price drops flying around, it can be hard to know where to begin. If you’re feeling a little overwhelmed, start with our Best Coffee Machines buying guide. It’s been a true labour of love for our Homes Ecommerce Editor, who has poured her heart and soul into testing every top-rated machine money can buy to create an expert, trustworthy guide that cuts through the noise and helps you find your dream caffeine machine.

Speaking of machines worth getting excited about, I was lucky enough to test the KitchenAid Semi Automatic Espresso Machine with Burr Grinder – and I’m not exaggerating when I say that the best cup of coffee you can get anywhere in my entire town is now the one I make in my own kitchen.

So if you’re ready to upgrade your morning pour, Black Friday is absolutely the time to do it. My machine is a pricey one, but it’s worth every penny for cafe-style coffee at home – and there’s a tidy £174.75 off at KitchenAid for Black Friday.

Good morning and welcome to our Black Friday 2025 Live Deals Hub – your all-day destination for the best savings on the items we genuinely love.

I’m Heidi Scrimgeour, Ecommerce Editor at Woman & Home, and we’ll be right here throughout the weekend, bringing you the very best Black Friday offers across beauty, fashion, home, and health – all carefully chosen by our expert team of shopping editors and with women over 40 in mind.

Whether you’re looking to stock up on your make-up or skincare daily essentials or finally treat yourself to that spendy beauty tool you’ve had your eye on, this page is the place to be to find all the best Black Friday deals as we discover them.

So, let’s get this Black Friday party started. But first… coffee!