Earlier this month, Jay Graber, at the time the CEO of Bluesky, stepped down and took a role as chief innovation officer of the social media platform. As fake as it may sound, chief innovation officer is a real job title, especially in the tech world, and as such, Graber’s team has already announced a real—though not yet publicly released—new app.
According to TechCrunch, the app is called Attie, and it’s a piece of AI software designed to let users customize their social media experiences with the help of Anthropic’s Claude.
New Bluesky CEO Toni Schneider told TechCrunch, “We’ve launched a lot of things inside Bluesky — Starter Packs and custom feeds, and all those kinds of things. This is a standalone product, and it’s the first one that’s built by Jay’s new team.”
He also told TechCrunch, “It is an AI product, but it’s an AI product that’s very people-focused.”
This might chafe some Bluesky users, since Bluesky is famously a place where posts expressing anything positive about AI tend to be unpopular. The app’s success, if you can call it that, comes from users mostly just wanting a Twitter clone without Elon Musk attached to it during the Great Twitter Evacuation of 2023.
But Bluesky was originally conceived of as a radically customizable and flexible platform, as suits the vibe of its crypto-loving founder, Jack Dorsey, who was also an original co-founder of Twitter. Graber, whose career in tech started at the blockchain logistics company SkuChain, has never wavered on customizability being Bluesky’s North Star.
Here she is talking to Wired about this in 2024:
TechCrunch’s reporting on this new app comes from Bluesky’s 2026 Atmosphere conference, the conference for developers and enthusiasts working with Bluesky’s open protocol known as atpro. Thus the name “Attie.”
With Attie, users apparently enter what are essentially chatbot prompts. The app will process whatever the user types, find posts they might be into across Bluesky and other atpro-friendly networks, and use that to customize their feed and overall experience. Attendees at Atmosphere were reportedly turned into guinea pigs and started beta testing Attie, which apparently is not yet complete. Ultimately, according to TechCrunch, the idea is that you can “vibe-code your own app.”