Fashion executives are contending with a new reality. US tariffs have redrawn trade maps and forced brands and their suppliers to rapidly adjust and adapt. Consumers continue to rethink their spending, seeking value and devoting more of their budgets to other goals, including their own health and wellbeing. Meanwhile, the swift onset of AI means fashion leaders are navigating a rapidly changing technological landscape.
While these ongoing disruptions may feel daunting, they are part of a wider set of longer-term systemic shifts. So what does this new reality mean for fashion leaders, and how can they navigate the turbulence while turning uncertainty into opportunity?
Join us on Tuesday, March 17 at 15:00 GMT / 10:00 EST for the next BoF Professional Masterclass on The State of Fashion 2026. Together, BoF’s founder and chief executive Imran Amed and McKinsey & Company’s senior partner and global leader of apparel, fashion and luxury Gemma D’Auria will unpack the key findings from the tenth annual report and answer audience questions live. Submit yours via the registration page below.
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