The BRIT Awards 2026 with Mastercard amassed its biggest global audience ever, based on consolidated figures from the seven days following the show.
This year’s ceremony featured UK artists with a global reach, including Harry Styles, Raye and Olivia Dean.
The 2026 show at Manchester’s Co-op Live marked the first time the BRITs has been staged outside of London. The show was broadcast on ITV1 and ITVX in the UK and, for the first time, on ITV’s YouTube channel, as well as on the BRITs’ YouTube channel for those outside of the UK.
BRITs’ owned channels have seen a 70% increase in total views, up from 249 million views in 2025 to 423m in 2026. When taking into account BRITs’ performance content shared across artist channels, it amounts to over half a billion (506m) views of social content from the night.
Organisers said the record-breaking digital reach “reinforces the BRITs as a global stage for showcasing the best in international music and new generations of British talent”.
The performer line-up included Harry Styles, Olivia Dean, Rosalía (with Björk), Raye, Alex Warren, Dua Lipa and Ghostface Killah with Mark Ronson, Wolf Alice, Sombr, and Ejae, Audrey Nuna and Rei Ami, the singing voices from K-Pop Demon Hunters group Huntr/x. There was also a tribute performance for Ozzy Osbourne fronted by Robbie Williams.
On Instagram, views were up 227% on 2025, increasing from 74m to 242m and the official BRITs account surpassed one million followers.
Views on Facebook increased 90% from 71m to 135m, with 27m views on TikTok.
Across BRITs and Harry Styles’ accounts, the live debut performance of Aperture received over 70m views across all platforms; Rosalía’s performance, posted across BRITs and Rosalía’s channels, has received combined views in excess of 80m; Olivia Dean, the biggest winner on the night, has received over 40m views of her performance content alone.
The digital partnership with Meta continued with support across Instagram, Facebook and WhatsApp, and WhatsApp’s Music In Channels feature, which allows users to soundtrack their posts, launched in time for the 2026 BRIT Awards.
WhatsApp again provided the technology for the public vote for Song Of The Year with Mastercard and International Song Of The Year, with music fans invited to vote for their favourite songs during the voting window.
The official livestream on the BRITs’ YouTube channel, which allowed international viewers outside of the UK to watch the show for the 13th year running, reached one million views over 24 hours, an increase of 135% on 2025. This figure signals the highest number of views outside of the UK since 2021, with viewers tuning in from the US, Mexico, Brazil and elsewhere.
ITV’s coverage of The BRIT Awards has reached a multi-platform audience of 6.3m viewers over seven days across ITV’s linear channels, YouTube and ITVX. Digital engagement has also seen growth, with ITVX streams climbing to 2.3m – marking a 78% year-on-year increase. 2026 marked the first time the multi-platform roll-out across ITV and YouTube was available to UK viewers.
The BRIT Awards 2026 was led by chair of the BRITs Committee, Stacey Tang, co-president of RCA Records, Sony Music UK.
The digital campaign was led by Edd Blower, director, audience strategy & growth, RCA UK, and BPI director of digital, Giuseppe De Cristofano, who jointly co-chaired the BRIT Awards 2026 Digital Committee, working with content agency Cold Glass Productions.
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