California, here we come! Bloomingdale’s is celebrating West Coast style this spring with hundreds of exclusive looks inspired by sun, fun and coastal cool.
As part of the retailer’s “California Love” campaign, the retailer’s transformed its 59th Street flagship in NYC into The Surf Shop, a pop-up filled brimming with beachy essentials ranging from bikinis to sunblock.
Los Angeles label STAUD is one of the many brands that whipped up exclusive styles for the campaign, including palm tree-printed dresses, a playful beaded bag inspired by a California license plate and a raffia take on Birkenstock’s big-buckled Arizona sandal.
Bloomingdale’s colorful, whimsical AQUA x Lisa Says Gah collaboration is also a highlight, spanning clothing, swimwear, accessories, home goods and kids’ apparel. Prices start at $38 and max out at $198.
“This collaboration feels like a love letter to home,” Lisa Says Gah founder Lisa Bühler says. “Sharing the California spirit, warmth, and nostalgia through Bloomingdale’s feels like a dream moment. I’m excited for people across the country to experience a little bit of what inspires us daily.”
California style is practically synonymous with denim, and few brands do jeans as well as Rag & Bone.
The brand’s Miramar styles — which are actually made from soft cotton terry printed to look just like denim — are particularly popular, but you can’t go wrong with any of Rag & Bone’s traditional jeans (or adorable graphic tees), either.
Prefer your denim a little dressier? Cinq à Sept‘s got you covered for all your warm-weather occasions (or even just a day at the office) with its dark-wash dresses and separates.
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This article was written by Elana Fishman, Page Six’s Style & Shopping Director. A passionate Swiftie and pop culture fanatic, Elana applies her celebrity fashion and beauty expertise to shoppable content for fellow fans as the host of video series including Currently Trending, Style Trial, Heart to Cart and Beauty Scoop — and by tracking down every Taylor Swift-worn style so you can shop it, too. Elana consults celebrity stylists on the latest street style and red carpet trends and predictions, researches which celebrity-backed brands and products are worth it and chats with the stars themselves for beauty and fashion recommendations. Prior to Page Six Style’s inception in 2018, Elana covered celebrity fashion at Vox Media, Lucky, Marie Claire and Teen Vogue.