Susan Alexandra is moving uptown as luxury shoppers get more selective
For this week’s Luxury Briefing, I chatted with Susan Korn, founder of jewelry brand Susan Alexandra, about the brand’s experience-focused new store, located on Madison Avenue and opening on Friday. Also, a look at Farfetch’s Lunar New Year brand partnership strategy, a luxury earnings recap and news to know. For tips or comments, you can reach me at zofia@glossy.co.As New York Fashion Week unfolds, much of the luxury conversation is focused on the very top of the market. But on Madison Avenue, a recalibration is taking place.
On February 13, Susan Alexandra will open a second New York store, at 1088 Madison Avenue, timed to Valentine’s Day and NYFW — it builds upon its first store, which opened in 2021 on NYC’s Orchard Street. The brand is known for its playful beaded jewelry, as well ...










