Louis Vuitton Visionary Journeys Seoul officially opened its doors yesterday at LV The Place Seoul within Shinsegae The Reserve, unveiling a multi-sensory destination that blends retail, culture and gastronomy into one immersive world. Designed as a living chapter of the House’s travel-driven heritage, the space celebrates Seoul as a meeting point of tradition and innovation.
Graphic Ripple Effect
Lisa’s Louis Vuitton Spring 2026 will feel familiar on account of the ripple-effect silhouette first seen on Emma Stone at the Bugonia New York premiere. Many of you found the original forgettable, but Lisa’s interpretation — traced with graphic black lines and layered with a coordinating coat — completely shifts the impact. The Louis Vuitton Express GM bag stubbornly refused to harmonise with this look. I mentally filed it under “obligatory, not style choice” and moved on.
Ivory Precision
That same LV bag also made an unwelcome repeat appearance for Felix, and once again it felt wildly out of place. The good news? His crisp white and ivory Louis Vuitton suit was strong enough to survive the distraction. I’ll never pretend to be a fan of white and ivory together — it sits alongside black with navy and brown with black — but when tailoring is this sharp, resistance feels pointless. The ivory was perfectly pitched, the cut immaculate. I’m in awe.
Directional Return
The last time we saw Hoyeon, she leaned fully into glamour. This time, she pivoted back to her more experimental roots in a Louis Vuitton Resort 2026 look built around ruffles, an asymmetrical cut-out swimsuit-like base, a single sleeve and a layered skirt. Add the black leather grommet boots and, logically, this should be a hard sell. Yet somehow, she sold every last inch of it. Not everyone could pull this off — Hoyeon (and Emma Laird) can. The Petite Malle bag was a far better match for the mood than the Express GM bag.
Casual, With Charisma
I wouldn’t have instinctively paired j-hope’s Louis Vuitton Spring 2026 look in sand and brown tones with pink trainers, but his natural charisma does most of the heavy lifting here. The colour contrast feels playful rather than chaotic, and that personality-first approach is exactly what keeps this interesting.
Graphic Authority
Gianna Jun gave the starring role to a Louis Vuitton Resort 2026 poncho with bold graphic impact. The structured drape framed her beautifully, while the accessories — her bag and sleek boots — kept everything anchored firmly in modern territory.
Classic With a Sting
I’m typing this with one hand, as my thumb is firmly over that white Louis Vuitton bag because I genuinely want it nowhere near Gong Yoo’s look. That said, the Louis Vuitton suit itself was excellent. The tailoring sat beautifully—sharp yet relaxed. The suit deserved a quieter accessory, allowing both the craftsmanship and Gong Yoo’s undeniable handsomeness to take centre stage.
Good Dress, Questionable Shoes
I genuinely liked the playfulness of Mina Shin’s Louis Vuitton dress. But when it came to the accessories, the shoes felt like the odd one out. Everything else was working in one direction; the footwear pulled slightly against it. A different choice here could have elevated the entire look.
Fashion Flashback Moment
If you looked at Jian Won in that blue Louis Vuitton jacquard dress and thought, “This feels familiar,” you weren’t wrong. Alicia Vikander wore the same design to The Wizard of the Kremlin Venice photocall last September. On Jian, the styling shifted the mood — a reminder of how the same dress can tell very different stories depending on who wears it and how it’s styled.
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