Coinbase Expands Into Stocks And ETFs With Yahoo Finance Integration

• Coinbase Global, ticker NasdaqGS:COIN, has launched stock and ETF trading for all U.S. users.
• The new feature lets customers trade traditional equities and ETFs alongside crypto on the same platform.
• A partnership with Yahoo Finance connects research tools with trade execution inside the Coinbase experience.

For you as an investor, this move shifts Coinbase Global from a pure crypto platform toward a broader “Everything Exchange” concept. The company is now offering access to traditional securities alongside digital assets, with shares recently trading around $183.94. Over the past week, the stock has returned 12.1%, while the 1 year return stands at 13.6% and the 3 year return is a gain of about 2.8x.

The addition of stocks and ETFs introduces a new product set that sits alongside Coinbase Global’s existing crypto business. As this build out progresses, investors may watch how user activity, trading mix and revenue sources evolve with the Yahoo Finance partnership helping link research and execution in one place.

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For Coinbase, adding stock and ETF trading is a push to reduce reliance on pure crypto activity by sitting closer to where investors already research and act. Integrating with Yahoo Finance brings Coinbase into a channel where investors compare brokers, track tickers and read market commentary, which could help it compete more directly with platforms like Robinhood, Charles Schwab and Interactive Brokers. Given that Coinbase reported a net loss of US$666.73 million in Q4 2025 after a year earlier profit, and full year 2025 net income roughly halved to US$1,260.33 million, expanding into equities and ETFs looks like an attempt to broaden the revenue base beyond crypto trading and staking.

How This Fits Into The Coinbase Global Narrative

• The move supports the idea that Coinbase can be a primary access point for a wider range of digital and traditional assets. This aligns with the narrative around ecosystem lock in and a focus on higher margin services over time.
• It also tests the narrative that diversification will be sustainable. Low fee equity trading could pressure transaction margins if it does not drive meaningful cross sell into higher margin products.
• The Yahoo Finance integration, with research flowing directly into trade execution, adds a distribution angle that is not fully captured in the existing focus on tokenization, Base and stablecoin driven payments.

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The Risks and Rewards Investors Should Consider

• ⚠️ Zero commission stock and ETF trading could compress revenue per user if equity activity substitutes rather than complements higher fee crypto trading.
• ⚠️ Adding regulated securities trading increases operational and compliance complexity on top of existing crypto regulatory and cybersecurity risks that analysts have already flagged.
• 🎁 A single interface for equities, ETFs and crypto, combined with Yahoo Finance research, may deepen engagement and keep users on the platform instead of moving to competitors.
• 🎁 If the broader product set attracts more active or higher balance investors, it could support the effort to build more recurring subscription and service revenue alongside trading.

What To Watch Going Forward

From here, you may want to track how much equity and ETF activity Coinbase actually generates, and whether it changes the mix of trading and subscription revenue discussed around recent earnings. Watch for disclosures on user adoption of the Yahoo Finance integration, any fee structure changes for equity trades, and how often management references the “Everything Exchange” in future conference appearances such as the upcoming Bernstein forum. Competitive responses from brokers already offering crypto access, and any regulatory commentary on Coinbase handling both securities and digital assets on one platform, will also be important signals.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data
and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your
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Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.
Simply Wall St has no position in any stocks mentioned.

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