Thursday, February 19

Company leaders needs to take safety as seriously as finance and growth


City Voices (ES)
City Voices (ES)

London has long played a defining role in workplace health and safety. From early industrial reforms to modern regulation, the UK helped set a global benchmark for how economies can protect workers while growing at scale. That heritage still carries weight.

It is also one of the reasons we chose London as the global headquarters for EcoOnline, a software company that focuses on keeping people safe. For me, the other value is access: to deep talent, to customer proximity with headquarters in the capital, to other UK centres of excellence, and to international connectivity. London is not only a local market. It is a launch point into national and international impact.

But history and location alone are not enough. The growth challenge is real.. The UK’s GDP grew by just 0.1% in the fourth quarter last year, while business investment fell by 2.7%. In this context, every leadership team is asking the same question: where do we find sustainable performance gains?

My view is that health and safety should be part of that answer. For too long, many organisations have treated safety primarily as a cost to manage. The stronger model is to treat it as a value driver. Better safety performance means fewer disruptions, less lost time, stronger workforce confidence, and more consistent operations. The human impact and the business value are linked. According to recent research from EY 65% of organisations surveyed said health and safety investment increased commercial value.

In 2026, high-risk sectors like construction will feel the impact of tougher safety rules. That can be a positive catalyst. Regulation can raise standards, accelerate investment, and push programmes forward. But regulation alone will not deliver the next chapter of growth.

The first priority is to move beyond tick-box thinking. Compliance gets you in the door, and it often kicks off digitisation, but is not the end goal.

Most organisations now collect large volumes of safety, operational, and environmental data, but too much of it still sits in separate systems. When those signals are connected, you move from compliance to visibility. You start to see patterns across people, process, place, and risk, from near-miss trends to repeat contractor issues and persistent control failures.

From there, organisations can move to predictability, intervening earlier and preventing repeat events before they escalate. That is when safety becomes proactive, not reactive. It is also when leaders can make faster, better decisions because they are looking at the whole picture.

The second priority is bringing senior leadership into the conversation earlier and more consistently. In some regions, including parts of the Middle East, we are seeing faster executive engagement on safety as a strategic issue. The UK has progressive organisations already doing this, and they are setting the pace, but it needs to become standard practice.

Safety cannot sit with one function and only surface after an incident. Boards and C-suites should discuss safety with the same seriousness they apply to finance, operations, and growth, because safety performance affects all three. When senior leaders are visibly involved, priorities align faster, investment decisions improve, and frontline teams see that safety is central to how the business is run.

The third priority is innovating safety approaches with AI, but responsibly as part of wider transformation, not as a silver bullet. I am pro-AI, and I am also deliberately contrarian on careless AI deployment in safety-critical settings. AI can deliver real value and productivity, but only when it is built on strong, relevant data and embedded into existing safety programmes and digitisation efforts. AI with under-trained models or tools not validated in live environments can increase risk rather than reduce it. In safety contexts, false confidence is dangerous. AI should strengthen professional judgement and prevention capability, not replace human accountability.

London has the heritage, talent, and market access to lead this next phase of health and safety as a growth driver. The opportunity is not just to remain known as the home of regulation. It is to become the reference point for prevention-led, technology-enabled, human-centred performance.

If we get that right, we will not only protect more people. We will build stronger businesses, and a more competitive economy.

Tom Goodmanson is CEO at EcoOnline



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