Crunchyroll, the global anime brand fueling fandom, has partnered with Manchester United and Argentina International soccer star and anime superfan Lisandro Martinez to launch a limited-edition capsule collection that strikes a tailor-made match-up between soccer and anime, two of the most passionate fanbases across the globe.
This merch collection is inspired by Lisandro himself and his roots playing for his country, Argentina, as well as his success with Manchester United. Lisandro’s intensity and fearless playing style is admired across the globe; it’s one reason fans gave him the nickname “The Butcher” or “Licha.” But, just like many of the beloved shonen anime heroes, a nickname doesn’t always tell the full story. This collection represents a story of passion and inspiration for Lisandro, and allows fans to learn about him in a way they might not have experienced before.
“Something I love about this collaboration is that it allows me to show a different side of myself,” said Lisandro. “When you’re on the pitch, you get so caught up in the game and live it with such passion that, in a way, you end up transforming too—just like the anime characters. The nickname “The Butcher” was born from the fans, so I think it’s a great way for us to connect.”
Though they may have originated in different worlds, much like Lisandro and Man U, anime and soccer are synonymous with being cultural and global phenomenons that spark deep connectivity and passion. “The Butcher” is the driving spirit behind this collaboration, offering fans across both worlds a deeper connection to Lisandro’s story of perseverance. Through anime, soccer, and fashion, he brings his identity to life in a single collection that speaks to who he is both on and off the field.
The Crunchyroll x Lisandro Martinez collection six Crunchyroll exclusives, including:
- The Butcher T-shirt – $50
- Licha T-Shirt – $50
- Licha Crewneck Sweatshirt – $65
- The Butcher Hoodie – $90
- Crew Socks – $20
- The Butcher Scarf – $35
The collection is available exclusively on the Crunchyroll Store, the fan first destination for premium anime merchandise, offering more than 20,000 unique items across manga, home entertainment, apparel, plush, and figurines.
The Crunchyroll Store offers fans a wide range of products to celebrate their favorite series. The online anime marketplace is available in the U.S., UK, France, Germany, and other EU markets.